Holly K. Pilcavage

director of operations & business development

In her role as “The Left Side of the Brain”, or more formally known as Director of Operations & Business Development, Holly is responsible for implementing new directives and developing long-term operational strategies. On a consistent basis, she analyzes current operational processes and performance, recommending solutions for improvement when necessary. Holly also develops and coordinates task management systems, payroll, client relations, employee engagement, guidelines for staff management, recruitment and promotion. With overall growth and expansion within the area as a constant focus, she fosters relationships with the local colleges and universities through presentations, on-site business visits, and our holistic student internship program. On pretty much any given week, you can find Holly happily and energetically representing Coal Creative at various community events, conferences, and programs.

After earning her Master’s in Higher Education Administration and Bachelor’s in Business Management, Holly initially found herself working within the higher educational system. Compelled by a quarter-life crisis, she ended a yearlong 9-5 cubicle job, ventured across the country, and earned her life coaching certification. Change was ahead, and when she began her return trek back to her hometown roots in Northeastern Pennsylvania, Holly promised herself it would all be worthwhile. In October 2016, she spent her first day at Coal Creative painting the walls of the new office space – no title, and not really sure what was next for her or for the company.

Back in 2016, she quite literally spent hours Googling “what does a director of business development do” and began creating actionable plans, goals, and projects based on the subsequent search results. Paired with her business and education degrees and doused with an innate natural passion for connecting human beings to one another, Holly’s gut and intuition have guided her in every “right” direction to date.

The word “Connector” is often used to describe our Director, so it comes as no surprise that in her free time she founded an online writing community whose mission is to foster positive human development and connections through story sharing – which she dubbed “Project Wednesday”. Holly is also an active community member dedicating her time to organizations including, but not limited to Dress for Success Luzerne County, Empowerment Education, Social Fabric Collective, United Way of Wyoming Valley, and Leadership Wilkes-Barre.

Holly’s favorite project to date is Coal Creative’s own internal rebrand. Reframing has been key to every success. She believes we’re bigger than this workspace. She knows we’re bigger than this town. In her own words, “I have never felt closer to these people that I get to call my colleagues and my friends. I have never felt such unimaginable energy from every individual at once. To me, that is incredible – life-changing, even.”

Feel free to connect with Holly on LinkedIn (https://www.linkedin.com/in/holly-pilcavage-m-ed-ccp-23830038/)