Curating and cultivating your brand’s image is vital to its perception and popularity with consumers. Your brand’s image is its aura, encompassing everything from your logo to your omnichannel messaging. In the modern, interconnected world of online reviews and informed consumers, branding is an important opportunity to develop trust with your audience. An impressive 86% […]
In the heart of Brooklyn, there’s a museum dedicated to the poorly executed ideas, the designs that make people squint and tilt their head, and the overhyped products that never shined. It’s the Museum of Failure, and design plays a central role in its exhibits [1]. Design aesthetics are tricky. Poor design is typically obvious […]
A logo is your business’s first impression and lasting message. It’s your thumbprint, a simple identifying mark that contains an identity. It’s also the thing you’ll have on the wall, on your letterhead, on your t-shirts and on and on. A company’s logo is the first line in its story. Telling a story is Coal […]
Coal Creative was initially formed as an opportunity to freelance the design and development of Websites here in Wilkes-Barre, PA. Through collaborations with the Wilkes Barre Chamber of Commerce and other notable local businesses, opportunities continued to arise. This led our founder Gerard Durling to send out a job posting on social media. Our Lead […]
5,747 total views
We’re ringing in the new year by launching the website for the inaugural Wilkes Barre Half Marathon. As of January 1st, you can officially sign up for the event! Click here to sign up! (We believe in you!) A few months ago when we met with Candice, the President of the Board of Directors, we […]
10,588 total views
In the world of marketing, there is little more exciting than working with a business or organization that is just getting started. It’s that “blank slate” feeling of helping an excited client fully realize what their business could be and how it will be represented to their clients. We like to call marketing “Story Sharing”, […]
14,572 total views
Confused on digital marketing and all its parts? CoalCreative is here to help. Introducing #CoalClasses, your masterclass to bringing your organization into a digital world. When it comes to digital marketing, it is easy to get confused in all of its facets. This is because digital marketing its the newest form of marketing, and by […]
7,397 total views