Category: Design

23 Feb 2024
Creative Juice Vol. 20 - Why Well-Designed Creative Assets Are Essential to Your Business

Why Well-Designed Creative Assets Are Essential to Your Business

While certain businesses are defined by their leaders or ideas, consumers generally recognize brands through their aesthetic features, rather than their commercial operations.  In fact, recent studies into product design reveal that customers are more likely to choose aesthetically pleasing items from brands even if they’re not as functional as their plainer counterparts [1]. Similarly, […]

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13 Feb 2024
Elevating The Essentials

Elevating The Essentials: Trust Coal for Your Brand’s Traditional Design Needs

Although many modern brands tend to focus their marketing efforts solely on digital campaigns, forgoing physical mediums means missing key opportunities to connect with consumers. Traditional marketing mediums such as print ads, posters and pamphlets are tangible, trustworthy sources that consumers can feel confident about. In fact, with over 82% of consumers believing in the […]

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27 Nov 2023
Brands That Stick

Designing Brands That Stick

Curating and cultivating your brand’s image is vital to its perception and popularity with consumers. Your brand’s image is its aura, encompassing everything from your logo to your omnichannel messaging.  In the modern, interconnected world of online reviews and informed consumers, branding is an important opportunity to develop trust with your audience. An impressive 86% […]

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11 Mar 2022

Creating a Logo

A logo is your business’s first impression and lasting message. It’s your thumbprint, a simple identifying mark that contains an identity. It’s also the thing you’ll have on the wall, on your letterhead, on your t-shirts and on and on.  A company’s logo is the first line in its story. Telling a story is Coal […]

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23 Jan 2020

The Fuel Behind Coal Creative’s Web Design and Development Team

Coal Creative was initially formed as an opportunity to freelance the design and development of Websites here in Wilkes-Barre, PA. Through collaborations with the Wilkes Barre Chamber of Commerce and other notable local businesses, opportunities continued to arise. This led our founder Gerard Durling to send out a job posting on social media. Our Lead […]

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02 Jan 2020

On your mark, Get set, SIGN UP!

We’re ringing in the new year by launching the website for the inaugural Wilkes Barre Half Marathon. As of January 1st, you can officially sign up for the event! Click here to sign up! (We believe in you!) A few months ago when we met with Candice, the President of the Board of Directors, we […]

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22 May 2019

At Coal Creative, we LOVE brand development

In the world of marketing, there is little more exciting than working with a business or organization that is just getting started. It’s that “blank slate” feeling of helping an excited client fully realize what their business could be and how it will be represented to their clients. We like to call marketing “Story Sharing”, […]

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30 Oct 2018

#CoalClasses: Graphic Design – Do I need it?

Confused on digital marketing and all its parts? CoalCreative is here to help. Introducing #CoalClasses, your masterclass to bringing your organization into a digital world. When it comes to digital marketing, it is easy to get confused in all of its facets. This is because digital marketing its the newest form of marketing, and by […]

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