Leveraging Social Media to Optimize Your Customer Service Social media has become an integral part of how we communicate, share, and function as a society. Globally, over 62% of the world’s population regularly uses social media, and stateside in the USA, that figure climbs to nearly 92% [1] [2]. Social media fanatics aren’t just using […]
Instagram and TikTok are two of the leading social media spaces that businesses can leverage to connect with existing and potential customers. With over 3 billion combined accounts, Instagram and TikTok are the most frequented platforms on the web, making them fertile grounds for building a loyal base of consumers [1]. However, with over one […]
In 2022, the social media app market was valued at $49.09 billion, and an estimated 4.9 billion people use social media worldwide [1]. What does this mean for you and your brand? Your social media is valued, too—and it’s a valuable asset to your brand. With such a significant market value and a vast user […]
In early July 2023, Meta launched its much-anticipated rival to X’s (formerly Twitter’s) fast-scrolling, small snippet format: Threads. As expected, the microblogging app was an instant smash. Over 100 million users got in on the action in the first week alone [1]. Threads is certainly shaking up app stores, but the question brewing in many […]
Today’s brands simply can’t avoid social media. Early 2023 predictions estimate that there will be 4.89 billion social media users worldwide by the end of the year.1 That said, customers are rarely spending their free time idling through shopping malls and food courts these days. Rather, utilizing socials provides you with a key opportunity to […]
When our collaborators ask for help improving their social media presence, we often focus on image quality and taking their photos, videos and graphics to the next level. Not to knock anyone, but just about everyone could use a little help making their images and videos better. Here’s the best part: it doesn’t take much […]
In the span of two decades social media went from websites that distracted teens to global corporations that became essential cogs in any marketing machine. Social media distracts everyone now, not just teenagers. For anyone who runs a business or works in marketing, social media is part of your toolkit. The uninitiated may get bogged […]
There are around 7.9 billion people on earth, 325 million of which call the United States home. In the third quarter of 2021, Facebook reported roughly 2.9 billion monthly users. The company also reported 297 million monthly users in America over the course of 2020. This means more than 90% of Americans log into Facebook […]
Owning a small business can be both incredibly rewarding and overwhelming at times. Whether you own a restaurant, boutique, or Etsy shop, establishing a strong online presence is essential to getting the word out about your business. Northeastern Pennsylvania is full of small businesses, but the ones that really seem to stick are also the […]
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At Coal Creative, our newest team is the Social Media team. While we have always offered social media services to our clients, It wasn’t until the addition of Samantha, our Social Media & Design Specialist and Brianna, the Social Media & Content Specialist, that we had a team dedicated to strategizing, creating and publishing content […]
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