Category: Strategy

11 Mar 2022

Creating a Logo

A logo is your business’s first impression and lasting message. It’s your thumbprint, a simple identifying mark that contains an identity. It’s also the thing you’ll have on the wall, on your letterhead, on your t-shirts and on and on.  A company’s logo is the first line in its story. Telling a story is Coal […]

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28 Jan 2022
Social Media Marketing Terms You Should Know

Social Media Marketing Terms You Should Know

In the span of two decades social media went from websites that distracted teens to global corporations that became essential cogs in any marketing machine. Social media distracts everyone now, not just teenagers. For anyone who runs a business or works in marketing, social media is part of your toolkit. The uninitiated may get bogged […]

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29 Nov 2021
Creative Juice Vol. 3 Social Media - Inside Developing a Social Media Plan

Inside Developing a Social Media Plan

There are around 7.9 billion people on earth, 325 million of which call the United States home. In the third quarter of 2021, Facebook reported roughly 2.9 billion monthly users. The company also reported 297 million monthly users in America over the course of 2020. This means more than 90% of Americans log into Facebook […]

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27 Oct 2021
Coal Creative - Creative Juidce - Video: From Vision to Views

Video: From Vision to Views

Video is ubiquitous in our lives. We see it all day from the morning news to social media and cinematic blockbusters to family videos. Video is an important tool for marketers, thanks to its effectiveness. The medium is perfectly suited for a documentary-style testimonial that introduces a business or a TV ad designed to close […]

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27 Sep 2021
Creative Juices Vol. 1 - Web Terms You Should Know

Web Terms You Should Know

My favorite thing about the internet is that it’s always there for me. Any food, gadget or novelty horse mask I want is just a click away. YouTubers make it possible for me to be a chef, a mechanic and a musician on the same day. The internet also makes it easy for me to […]

 349 total views

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18 Mar 2020

Why Company Culture is So Important and How to Improve Yours

Think about the best job you’ve ever had. What made it so great? Was it a supportive and inspiring boss, a flexible work schedule, or dynamic and fulfilling daily tasks? If somebody were to ask me my favorite things about working at Coal Creative, the culture that exists within our company would be at the […]

 2,199 total views

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27 Feb 2020

Top 5 Benefits of Social Media for Small Businesses

Owning a small business can be both incredibly rewarding and overwhelming at times. Whether you own a restaurant, boutique, or Etsy shop, establishing a strong online presence is essential to getting the word out about your business. Northeastern Pennsylvania is full of small businesses, but the ones that really seem to stick are also the […]

 2,945 total views

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11 Feb 2020

The Benefits of Starting an Internship Program for Your Company

At Coal Creative, we love our interns. Over the years, we have watched our interns blossom into confident, capable young adults and venture out into the world with the knowledge they gained during their time here. In fact, our Social Media & Design Specialist, Samantha, was once an intern at Coal Creative before accepting a […]

 2,692 total views

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29 Jan 2020

The Fuel Behind our Creative Direction

Samuel O’Connell, our Creative Director, has had a very non-traditional trajectory here at Coal Creative. He was first invited to complete a one-off video project based on a recommendation of our first employee Matt, who he has a 10+ year collaborative history with. At the time, he was freelancing in the realm of social media […]

 3,117 total views

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27 Jan 2020

The Fuel Behind Coal Creative’s Social Media Team

At Coal Creative, our newest team is the Social Media team. While we have always offered social media services to our clients, It wasn’t until the addition of Samantha, our Social Media & Design Specialist and Brianna, the Social Media & Content Specialist, that we had a team dedicated to strategizing, creating and publishing content […]

 2,541 total views

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