Coal Creative: A Collaborative Marketing Partner If you already have a strong team of social media wizzes, web design aficionados, and graphics gurus on staff, you might not see the benefit of working with an outside marketing agency. But even … Read More

The Penguins Goals Foundation: Supporting Youth Sports, Education, and Communities Across Northeastern Pennsylvania The Penguins Goals Foundation is a Pennsylvania-based nonprofit and affiliate of the Wilkes-Barre/Scranton Penguins that’s committed to helping young families access sports, education, and necessities. Whether it’s … Read More

Utilizing social media to facilitate customer service is becoming increasingly commonplace. Learn why it’s important and some best practices with Coal Creative. … Read More

Routine website maintenance is crucial to keep your page functional and up-to-date. Read on to learn more about its importance and Coal’s maintenance services. … Read More

Video is the most potent medium your brand can use to convey your vision and values to consumers. In fact, 91% of today’s marketers are already using video content to boost their online presence and reel in engaged users (and … Read More

Transition.  I can start this letter by telling you the total number of projects and campaigns we collaborated on this year, or talk to you about all of the important team building experiences we shared, or even touch upon the … Read More

In the digital age, building a trustworthy, functional website is paramount to success for individuals, brands, and organizations. In fact, over three-quarters of consumers check out a company’s online presence before considering going into one of their real-life, brick-and-mortar stores … Read More

Curating and cultivating your brand’s image is vital to its perception and popularity with consumers. Your brand’s image is its aura, encompassing everything from your logo to your omnichannel messaging.  In the modern, interconnected world of online reviews and informed … Read More

Instagram and TikTok are two of the leading social media spaces that businesses can leverage to connect with existing and potential customers. With over 3 billion combined accounts, Instagram and TikTok are the most frequented platforms on the web, making … Read More

In 2022, the social media app market was valued at $49.09 billion, and an estimated 4.9 billion people use social media worldwide [1]. What does this mean for you and your brand? Your social media is valued, too—and it’s a … Read More