humble beginnings.
incredible people.
exceptional solutions.

In 2014, we came together as a Pennsylvania-based collective of creatives. By now, we’ve grown into a digital marketing powerhouse, made up of master editors, daring designers, whip-smart strategists, inspired storytellers, web wizards, and just-plain-coal people.

our mission.

We tell stories that matter. To you. To your audience. To the world.
So we listen. We ask questions. And once we understand, we build strategies that fuel inspired campaigns, change the game, and get results.

our name.

Coal. It’s a word that honors our region’s mining history while hinting at the power and potential that fuel us to dream bigger.

our story.

As a team of endlessly creative people, proudly established in Northeastern Pennsylvania, we’re thrilled to see how our innovative work has touched audiences around the world.

in everything we do,

We Are
Team building day - the Coal Creative team shows off their fake tattoos


At every point of every project, we collaborate with honesty, integrity, transparency, and fun.

The Coal Crew poses with Sam and Chris at their wedding


Like you and your audience, we’re people who live, grow, love, change, and recognize the power we have.

The Coal Crew poses with Powers Performance


We use modern tools to practice a timeless craft, shaping your vision to capture hearts and minds.

more than marketing.

When we’re not working on bringing your vision to life, we’re working on ours by proudly supporting and leading local organizations.

the crew behind the creativity.

We’ve always believed that the best people create the best projects. That’s why we’ve hired so damn many of them.

Holly K. Pilcavage

Chief Executive Officer


Samuel O’Connell

Chief Creative Officer


Camaryn Lokuta

Managing Director


Jeremy Brown

Operations Director


Matt Simoncavage

Lead Web Developer & Lead Designer


Travis Antoniello

Web Developer & Technology Specialist


Alex Manganella

Production Manager


William McHale

Post-Production Manager


Jesse Macko

Campaign Manager


Mia Cundro

Design Specialist

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