About

humble beginnings.
incredible people.
exceptional solutions.

In 2014, we came together as a Pennsylvania-based collective of creatives. By now, we’ve grown into a digital marketing powerhouse, made up of master editors, daring designers, whip-smart strategists, inspired storytellers, web wizards, and just-plain-coal people.

our mission.

We tell stories that matter. To you. To your audience. To the world.
So we listen. We ask questions. And once we understand, we build strategies that fuel inspired campaigns, change the game, and get results.

our name.

Coal. It’s a word that honors our region’s mining history while hinting at the power and potential that fuel us to dream bigger.

our story.

As a team of endlessly creative people, proudly established in Northeastern Pennsylvania, we’re thrilled to see how our innovative work has touched audiences around the world.

in everything we do,

We Are
Team building day - the Coal Creative team shows off their fake tattoos

Authentic

At every point of every project, we collaborate with honesty, integrity, transparency, and fun.

The Coal Crew poses with Sam and Chris at their wedding

Human

Like you and your audience, we’re people who live, grow, love, change, and recognize the power we have.

The Coal Crew poses with Powers Performance

Storytellers

We use modern tools to practice a timeless craft, shaping your vision to capture hearts and minds.

more than marketing.

When we’re not working on bringing your vision to life, we’re working on ours by proudly supporting and leading local organizations.

the crew behind the creativity.

We’ve always believed that the best people create the best projects. That’s why we’ve hired so damn many of them.
Coal-Team-Headshot-Holly

Holly K. Pilcavage

Chief Executive Officer

Coal-Team-Headshot-Samuel

Samuel O’Connell

Chief Creative Officer

Coal-Team-Headshot-Camaryn

Camaryn Lokuta

Managing Director

Coal-Team-Headshot-Jeremy

Jeremy Brown

Operations Director

Coal-Team-Headshot-Anthony

Anthony Melf

Business Development Manager

Coal-Team-Headshot-Matt

Matt Simoncavage

Lead Web Developer & Lead Designer

Coal-Team-Headshot-Travis

Travis Antoniello

Web Developer & Technology Specialist

Coal-Team-Headshot-Alex

Alex Manganella

Production Manager

Coal-Team-Headshot-Will

William McHale

Post-Production Manager

Coal-Team-Headshot-Jesse

Jesse Macko

Campaign Manager

Coal-Team-Headshot-Mia

Mia Cundro

Design Specialist

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