Holly K. Pilcavage

chief executive officer

In her role as Chief Executive Officer, Holly is responsible for implementing new directives and developing long-term operational strategies. With overall growth and expansion within the area as a constant focus, she fosters relationships with the local colleges and universities, regional partners, and various community organizations.

After earning her M.Ed in Higher Education Administration and BS in Business Management, Holly initially found herself working within the higher education system. Compelled by a quarter-life crisis, she ended a yearlong 9-5 cubicle job, ventured across the country, and earned her life coaching certification. During this time, Holly founded Project Wednesday, a forum for people to share life stories and began her career as a professional speaker.

On October 9, 2016, she spent her first day at Coal Creative painting the walls of the new office space – no title, and not really sure what was next for her or for the company. Inspired by the early budding of an exciting company culture, Holly began creating actionable plans and goals. She quite literally spent hours Googling “what does a director of business development do” and created projects based on the subsequent search results. Paired with her business and education degrees and doused with an innate natural passion for connecting human beings to one another, Holly’s gut and intuition have guided her in every “right” direction to date.

Being a “Connector” at heart, Holly is also an active community member and NEPA advocate. To this effect, Holly is one of the Avengers of Wilkes-Barre Connect, an initiative of the Greater Wilkes-Barre Chamber of Commerce. She also serves on the board of directors of Dress for Success Luzerne County and Wilkes-Barre POWER, while being an active member of the Greater Wilkes-Barre Chamber Young Professionals Council and Women’s Network.

Through Coal Creative, she co-founded NEPA Creative, which is a creative collective committed to supporting local creatives, fostering creativity, and connecting opportunity provided through monthly meetups. Most recently, she wore a different “director” hat as the director and producer of her first short film created right here in NEPA, blackhole.

In 2017 Holly received recognition as a Top 20 under 40 by the Northeast Pennsylvania Business Journal and was nominated for the Forbes list of 30 Under 30 in the media category. In 2019, Holly received the Influencer of the Year award at the Greater Wilkes-Barre Chamber Young Professional Awards.

Holly’s favorite project to date is Coal Creative’s own internal rebrand. In her own words, “I have never felt closer to these people that I get to call my colleagues and my friends. I have never felt such unimaginable energy from every individual at once. To me, that is incredible – life-changing, even.”

Feel free to connect with Holly on LinkedIn.