The biggest mistake businesses make is believing their product or service is for everyone. Unfortunately, it’s not. Paid ads work best when you narrow your audience. Who are your ideal customers? Where do they spend time online? What problems do they have that your business solves? The clearer the picture, the more effective your ad.

Different Platforms = Different Audiences

Think about how you use the internet. Google is about intent; people are already searching for something. Facebook and Instagram lean on lifestyle and storytelling. LinkedIn is about career growth and professional identity. YouTube combines search intent with entertainment. That’s why if you post the same ad everywhere, you’re missing the unique factors that make each platform effective.

The 3-Second Attention Span

People scrolling their feeds or searching online don’t have time to decode your message. If your ad doesn’t tell them in three seconds what you do, who it’s for, or why it matters, you’ve lost them. A simple, direct message almost always outperforms something overly complicated.

Budget Without Strategy is Just Gambling

You can spend $50 or $50,000 and see the same result (nothing), if you don’t have a strategy. Here’s the thing: sometimes it helps to spend a little to understand what works. Start small, test different messages, and track what works before scaling up. Think of it as paying for data first, results second.

Success Is in What Happens Next

An ad is just the door. What happens when someone clicks your ad? Does your website answer their questions? Does your landing page make it easy to take action? Ads don’t work in isolation; they’re part of a bigger journey. 

If a user lands on your website and can’t quickly find what they came for, you’ve lost them, and probably wasted your ad spend. A good landing page (or homepage, if that’s where your ads point) should:

• Answer their questions right away. Who are you? What do you do? How can you help them?
  
• Guide them to the next step. Whether it’s filling out a form, scheduling a call, or making a purchase, the path should be obvious and frictionless.
  
• Match the promise of the ad. If your ad says “Download our free guide,” the page should deliver exactly that.
  
• Build trust. Through design, testimonials, or clear messaging, your site should reassure them that they’re in the right place.

Think of it this way: the ad gets their attention, but your website earns their trust. Without that connection, your ad dollars are just noise.

Ready to Make Every Click Count?

Ads get attention, but clarity builds connection. Our Brand Voice Workshops help you define your audience, sharpen your message, and guide what happens after the click. Want to turn ad spend into real results? Send us a message.

The post 5 Things to Know Before You Buy Ads first appeared on Coal Creative.

At Coal Creative, we define marketing as something more thoughtful, more strategic.
Marketing is how you share what you do in a way that actually connects with the people you’re trying to reach.

It’s storytelling with purpose. It’s message, timing, audience, and medium all working together, not just to “get attention,” but to build trust and create results.

What Does Marketing Entail?

There are a lot of buzzwords people might sell to you about marketing, but we like to keep it simple: Marketing is the plan.

It’s the framework behind what you say, how you say it, and where it shows up.

That includes:

• Clarifying your goals
• Understanding your audience
• Deciding what platforms and formats make sense
• Crafting a message that’s worth someone’s time
• Executing consistently and adjusting based on results

In other words, if you’re doing “stuff” online without a plan behind it, you’re not marketing. You’re just posting.

Why Marketing Matters (Even If You’re Small, Busy, or Skeptical)

We’ve worked with clients of every size, from one-person teams to national companies, and here’s the thing we hear the most:

“We know we should be doing something with marketing, but we’re not sure what, or where to start.”

That’s a very normal place to be. But here’s why it matters: If you don’t tell your story, someone else will… or no one will.

Marketing gives structure to your communication. It helps people understand:

• Who you are
• What you offer
• Why it matters

And ideally, it does that before they need you, so that when the time comes, they already trust you.

Collaborate with Coal Creative to Optimize Your Marketing Efforts

Marketing is essential for getting your company’s name out there and connecting with potential clients. It’s also a complex process, however, and many organizations dedicate entire departments to their marketing efforts. 

Whether you have an entire marketing division or you’re the sole member of an organization, Coal Creative can optimize your campaigns and put you on the path to greater returns. We’re an all-bases-covered creative collaborator that can help you set marketing goals, conduct research, construct assets, steer your campaigns, and much more.
Consult Coal for a proposal—we’ll simplify and optimize your marketing efforts right before your very eyes.

The post What is Marketing and Why is it Important? first appeared on Coal Creative.

Plus, we’ll even show you some examples of how we’ve used them here at Coal Creative and with our collaborators.

Why Carousels Work

Instagram’s algorithm prioritizes engagement, and carousel posts are a built-in way to increase it. Each time someone swipes through your post, they spend more time interacting with your content. That extra time being spent signals to Instagram that your post is valuable, making it more likely to be shown to a larger audience.

More Swipes = More Engagement

Every swipe counts as an additional engagement metric, meaning carousels will naturally boost your visibility. So instead of just one chance to capture attention with a single photo, you get multiple opportunities within one post by creating a carousel.

How to Make the Most of Carousels

Here are a few ways you can leverage carousel posts to increase engagement and maximize reach:

Don’t have any ideas?

Have five tips? That’s a carousel. A step-by-step tutorial? Perfect for multiple slides. Instead of cramming all your information into one image or video, spread it out across slides for better retention.

Repurpose Instead of Reinventing

Content creation takes time, so work smarter! If you have a long-form blog or video, break it down into digestible slides. One idea can become multiple posts—a carousel today, and a single post later.

Make Every Slide Count

Think of each slide as a new opportunity to hook your audience. Keep your text to the point, use bold headlines, and encourage swiping through by building curiosity between slides.

Start Using Carousels Today

Even adding just one carousel post per month can improve your engagement and reach on Instagram. If this tip helped, feel free to share it with a fellow content creator and start experimenting with carousels in your content plan! 

Need help getting your social media strategy together? Send us a message!

The post Maximize Your Instagram Strategy with Carousels first appeared on Coal Creative.

In the past, pictures appeared on your profile’s feed with a 1:1 (square) aspect ratio. Now, they’ll have a 4:5 (rectangular) aspect ratio. 

What does this mean for your social media presence? Can you keep uploading the same video and image sizes—or will you have to adjust to the app’s new settings? Let’s dive deeper into Instagram’s new layout change and discover what it means for your standard posts, reels, and more.

What is an Image’s Aspect Ratio?

A picture’s aspect ratio refers to the relationship between the size of its two key dimensions[1]:

• Width
• Height

Aspect ratio measures the proportions of your image and compares the measurement of one side to the other using the formula X:Y, where X represents the photo’s width and Y denotes its height. 

A photo with a 1:1 aspect ratio, as Instagram image sizes used to be, is a perfect square. Under the app’s new 4:5 ratio, pictures will be slightly taller than they are wide.

What Does This Change Mean for Your Posts?

The change in aspect ratio means a shift away from square photos to upright rectangles on your profile’s feed. Whether you run a business or personal account, you’ve likely already noticed this change on your app (or will in the coming weeks). 

But does this new look change the way you should take and post photos?

Perhaps, depending on how you already shoot and upload your content. Different aspect ratios have different ideal dimensions to minimize blur and attain maximum image quality, clarity, and sharpness. For instance, on Instagram[2]:

• A 1:1 aspect ratio works best with a 1080 by 1080 pixel (px) photo
• A 4:5 aspect ratio appears clearest with 1080 by 1350 px photos

If you’ve already been uploading 1080 by 1080 px posts to optimize your photos, switch to the new 1080 by 1350 px standard to keep the same quality. This will prevent cropping, stretching, compressing, and the addition of blank space around the edges of your post. 

To ease the transition and meld your shooting style with Instagram’s new aspect ratio, start capturing most of your pictures with your phone held vertically (if you’re not already). This will help your photos fit more naturally into the new 4:5 ratio and minimize any potential resizing. 

Will Instagram Reel Sizes be Affected by the Change?

Yes—reels will also follow the new standard 4:5 aspect ratio. But that doesn’t mean you need to change how you plan, shoot, or edit them. The best practices for Instagram Reel sizes remain:

• Utilizing a 9:16 aspect ratio
• Posting with Instagram’s maximum supported dimensions of 1080 by 1920 px

However, the 4:5 feed previews may lead to some cropping on your reels. If you have any pertinent information to share—like titles, text, or graphics—put them front and center on your reels so they’re visible in the previews.

Other Things to Note

The aspect ratio for the previews users will see on your profile grid will be 3:4 instead of 4:5 (like they’ll see on the full photo or video). You should still upload your posts in a 4:5 aspect ratio with dimensions of 1080 by 1350 px—but know they’ll be slightly resized if seen in grid mode until the viewer taps on the post to view it in full size.

This goes for most kinds of posts, including:

• Singular photos
• Stand-alone videos
• Carousel posts

Carousels are of particular importance because users tend to add multiple photos to one post without checking their sizing or aspect ratios. All photos you add to carousels should still maintain the new 4:5 ratio with dimensions of 1080 by 1350 px. 

Aside from how to perfect future posts, you may also wonder what will become of all those square photos and videos you uploaded in the past. As Instagram transitions to its new layout, they’ll be altered to fit into the new 4:5 ratio. Photos will be cropped at the sides and appear as rectangles while videos will play with black borders at the top and bottom.

Post Perfect Photos and Create Coveted Clips with Coal Creative

Instagram is constantly updating its layout, preferred aspect ratio, and other settings to remain fresh and engaging. While staying on top of these changes can be fun for certain creators, it can also pose a challenge to busy brands trying to maximize their online presence while still conducting day-to-day operations. That’s why many businesses rely on a marketing agency to create their posts and steer their Instagram page. 

Your brand is your pride and joy, so don’t let just anyone represent it—instead, partner with Northeast Pennsylvania’s (NEPA’s) leading creative agency, Coal Creative. 

From shooting professional videos to curating your Instagram presence and more, we offer a full range of promotional, creative, and marketing services. Request a proposal today to see how we can enhance your Instagram page, website, or any other aspect of your brand’s story.

Sources: 

[1] Adobe. Understanding Aspect Ratios in Photography. https://www.adobe.com/express/discover/sizes/photo-aspect-ratio. 

[2] Adobe. Your guide to Instagram image sizes. https://www.adobe.com/express/discover/sizes/instagram. 

The post How to Size Your Posts for Instagram’s New Layout first appeared on Coal Creative.

Evidently, people enjoy interacting with brands and discovering new products via social media. They can also be fickle, however, as 86% of consumers will leave a preferred brand after just a couple of negative experiences [2].

Hence, it’s essential to cater your social media messaging to appease your customer base and keep them interested in your brand. From setting reasonable response times to avoiding scams and spam, let’s set some actionable ground rules for effectively messaging your online followers.

How Quickly Should You Respond to Social Media Messages?

If you have the time and see a message right away, no one’s going to get angry about a lightning-fast response. In fact, nearly half of consumers worldwide expect a reply either immediately or within an hour after messaging a brand on social media [3].

Obviously, this timeframe isn’t always realistic—especially if you’re a small business with minimal staff or when messages don’t roll in during business hours. Nonetheless, it’s still important to respond in a timely manner and not leave your followers hanging, waiting for an answer.

So, the question remains: how quickly should you respond to social media messages? 

The best answer is as soon as possible. 

That said, in general, try not to:

• Leave messages on Read
• Let your followers know you’re online without responding
• Take excessive time to sort out queries and questions

Here at Coal Creative, we have a rule to respond to all emails within 24 hours and feel the same logic applies to social media messages. If you can answer even sooner, all the better—but over half of consumers agree that one day (or longer) is a reasonable amount of time to wait for a company’s response [3].

Meta even has a handy tool that will send an automatic response if someone messages your business and you can’t get to it right away. This is helpful to provide additional context to users and keep them held over until you’re able to give a proper response. Some items you can include in this message: 

• A “Thank you!” for their interest in your company
• Business information, such as business hours or other ways they can contact you
• When they can expect a response

Your business can set this feature up in the Meta Business Suite. 

When To Take a Conversation From Your Feed to Your Private Messages

Followers will often comment on brands’ feeds or tag them in posts to elicit engagement, share their stories, or air grievances. Positive public interactions bode well for your brand, benefit your image, and potentially boost future sales, but poor publicity can throw a wrench in your marketing efforts and negatively affect your company as a whole. 

Unfortunately, some internet users have taken to posting their issues and complaints on public spaces in the hopes of getting quicker (and better) customer service.

If you experience negative activity on your feed, immediately message the poster personally (if possible), or respond to their comment, and do what you can to rectify the situation. Offer reasonable solutions that will satiate their problems and, if the interaction ends on a positive note, ask if you can remove their previous post—or if they’ll comment underneath explaining how you fixed the situation.

You may also want to take your conversation off public forums and into private messages if:

• You want to collect sensitive information—such as real names or addresses—from your clientele

• You’re offering special treatment—such as a deal or discount—that’s not available to the general public

• The follower has stopped responding to comments on their post

How Can You Tell if a Message is Spam or a Scam?

Unfortunately, not all social media messages are helpful to your business. There’s been a noted rise in spam messaging on Meta targeting small businesses. The recent “Your Facebook page will be deleted” spam targets unsuspecting page admins with claims of imminent deactivation and a link to their supposed appeal process. These messages say you’ve violated Facebook’s terms of use and may appear to come from Meta itself—but the reality couldn’t be further from the truth.

Once the page owner clicks the appeal link, they’re brought to a legitimate-looking login screen complete with Facebook’s layout and branding. After you enter your credentials, however, they’re quickly stolen by the scammer and potentially used to take control of your page.

If you ever get such a message, it’s highly likely to be a scam. To quickly identify and verify for certain that it’s not a legitimate request, you can look for [4]:

• A lack of details – If the message doesn’t mention exactly what terms you’ve violated, it’s almost certainly a ploy.

• Suspicious senders – Meta won’t ever use Messenger to report a problem to your account. If you receive something that says it’s from Facebook or Meta via Messenger, you’re safe to delete and ignore it.  

• Logical flaws – Facebook deals with billions of users on a daily basis—so messages claiming only 24 hours to appeal your account (as such scams usually do) don’t realistically fit into its pace of operations.

• Spelling and grammar errors – Professional writing is logical and straightforward while spam messages—which facilitate scamming first and syntax second—are often riddled with grammar and spelling mistakes. 

• Fake URLs on login pages – Check out that login page carefully before entering your credentials—it may appear to mimic a real Facebook link, but will often contain a subtle spelling differentiation upon closer inspection.

• A lack of native app notifications – For real policy issues, Facebook will also warn you with an on-site or in-app notification instead of just a singular inbox message.

Pay close attention to these details next time you get a suspicious message—it could prevent you from losing your social media accounts and all the followers you’ve worked to amass.

Team Up With Coal Creative to Optimize Your Social Media Messaging and Presence

Coal Creative may be located in the heart of Northeast Pennsylvania (NEPA), but the beauty of social media is how small it makes the world. Thus, whether you’re our geographic neighbor or on the other side of the planet, we can help you improve your social media messaging tactics and presence as a whole.

As both a marketing agency and creative agency, we offer a wide range of social media services including:

• Creating and scheduling social media posts on Facebook, Instagram, YouTube, and LinkedIn

• Responding to and managing messages, questions, and comments

• Auditing social media accounts to see what can be improved

• Creating social media strategies to bolster your online presence

• Paid ad campaigns and reporting

• Making graphics, Reels, and more

• Starting Facebook groups and event pages

If you’re looking to rejuvenate your social media messaging and use your online persona to build your business and its reputation, Coal is your creative partner to get the job done. Request a proposal to reimagine how your organization uses social media. 

Sources:

[1] “Top Social Media Statistics And Trends Of 2024.” Forbes. May 18, 2023. [Online] Available: https://www.forbes.com/. Accessed June 18, 2024. 

[2] “86 Percent of Consumers Will Leave a Brand They Trusted After Only Two Poor Customer Experiences.” Business Wire. February 2, 2022. [Online] Available: https://www.businesswire.com/. Accessed June 18, 2024. 

[3] “What is your expected response time for social media questions or complaints?.” Statista. March, 2019. [Online] Available: https://www.statista.com/. Accessed June 18, 2024. 

[4] “Don’t Fall for “Your Facebook Page Will Be Deleted” Scam Messages.” Malware Tips. January 15, 2024. [Online] Available: https://malwaretips.com/. Accessed June 18, 2024. 

The post Navigating Social Media Messaging first appeared on Coal Creative.

Consumers don’t just crave clips, however, but images as well. Nearly half of all marketing professionals use both pictures and videos to appeal to a wider range of clientele and drum up more business [2].

As social media platforms continually change their guidelines regarding video and image size, more and more brands are adding stretched, shrunken, or distorted posts to their feeds. This guide will cover the correct social media sizing rules for Facebook, Instagram, and LinkedIn in 2024 so your followers get the whole picture as they browse your pages.  

Best Sizes for Facebook Reels and Standard Video Posts

Facebook enjoys up to 200 billion hits on Reels on a daily basis [3]. That’s a lot of potential viewership for your products, ideas, and creativity. If your videos are too zoomed in, small, or distorted, users will likely scroll by to the next post.

As of June 2024, Facebook’s official guidelines for posting Reels include [4]:

• Keeping them between three and 60 seconds
• Using .mp4 format
• Shooting in a minimum resolution of 1080p
• Maintaining a 9:16 aspect ratio on iOS or your screen’s aspect ratio on Android devices

Reels aren’t the only kind of clips you can use to reach your Facebook followers. Businesses can (and should) also post standard videos to their feeds and pages—but the size of these videos varies depending on exactly where they’ll be hosted. For example [5]:

• Your Facebook feed
• Marketplace
• Facebook in-stream
• Stories

Can all support multiple aspect ratios, including [5]:

• Horizontal 16:9
• Square 1:1
• Portrait 4:5
• Vertical 9:16

Facebook stories can also support an aspect ratio of 1.91:1. Meanwhile, videos within search results are limited to 1:1 squares.

The maximum length of Facebook videos also varies as follows [5]:

• On Feed, Marketplace, and within search results – 240 minutes
• On Stories and In-Stream – 120 seconds

Facebook Image Size Guide for Business and Event Page Covers

Posting a captivating cover image lets browsers on your page know about your brand, personality, and creative flair. But, if it ends up stretched and skewed, they’re not going to be able to tell what it is.

Thankfully, Facebook lays out some clear guidelines for posting the perfect cover image [6]:

• Cover photos are displayed at 830 x 312 pixels on computers and 640 x 360 on mobile

• The minimum size for any cover image is 400 x 150—though these dimensions may lead to some distortion

• Cover photos load best as an sRBG JPG image that’s 851 x 315 pixels and under 100 kilobytes

Likewise, if you’re hosting a riveting event and want to include a charming cover photo on its Facebook page, they load best at 1920 x 1005 pixels—so stick to that size for maximum resolution [7].

How to Size Instagram Reels, Story Posts, Videos, and Regular Photos

With the third most daily users of any social media site and the perfect platform for videos, images, and more, you’re not going to want amateur, missized posts on your Instagram page [8].

When it comes to stories and Reels, your best bet is to maintain a 16:9 aspect ratio and use images and videos sized 1080 x 1920 pixels. Keep in mind that their maximum lengths do vary, however: stories top out at 15 seconds while Reels can contain up to a minute of content [9].

If you’re posting regular photos and videos to your feed, their ideal size depends on their orientation [9]:

• Square posts – Square pictures and videos maintain a 1:1 aspect ratio and are best posted at 1080 x 1080 pixels for maximum quality.

• Portrait – Instagram recommends posting portraits with a 4:5 aspect ratio and a resolution of 1080 x 1350 pixels.

• Landscape – If you’re flipping your phone sideways to snap pics or record video, be sure to post them at 1080 x 566 pixels with a 1.91:1 aspect ratio.

View this post on Instagram

A post shared by Penn Lee Footwear (@pennleefootwear)

Check out this Reel we made for Penn-Lee Footwear. 

Ideal Dimensions for LinkedIn Videos, Photos, and Business Profile Cover Images

Last but certainly not least, let’s discuss the ideal photo and video dimensions for everyone’s favorite professional networking platform: LinkedIn.

When it comes to posting videos, LinkedIn is pretty lenient about its guidelines. They allow a variety of dimensions depending on your chosen orientation and aspect ratio, but these are the maximum recommended (and thus, clearest resolutions) they support [10]:

• Vertical videos with 4:5 aspect ratios – 1536 x 1920 pixels
• Vertical videos with 9:16 aspect ratios – 1080 x 1920 pixels
• Landscape videos with 16:9 aspect ratios – 1920 x 1080 pixels
• Square videos with 1:1 aspect ratios – 1920 x 1920 pixels

When it comes to posting photos, what you’re posting dictates its ideal size. When using your company logo as a profile photo, for instance, your best bet is a 300×300 pixel square. Meanwhile, the background image that gives your page character and life displays most clearly at 1584 x 396 pixels [11].

If you’re having trouble resizing images to fit perfectly into these dimensions—or want to upgrade your graphic and video production with the help of some visionary masterminds—don’t just call any marketing agency. Instead, collaborate with the most artistically skilled and technologically savvy creative agency in Northeast Pennsylvania (NEPA) and beyond… Coal Creative. 

Confide in Coal Creative for All Your Video, Graphic, and Social Media Marketing Needs

At Coal Creative, we have our finger on the pulse of modern marketing and rapid technological advancement. Every time a leading social media site changes its posting guidelines, we’re there to create ads that leverage these new rules for maximum exposure. 

When an emerging platform rises in popularity, we get to work optimizing our marketing techniques to adjust to its growing potential. And when a new collaborator approaches us with dreams of social media success, we put our full attention and brainpower towards enhancing their online presence. 

From creating Reels, graphics, and posts for every popular platform to crafting paid advertising campaigns, we’re your trusted partner for social media marketing and growth. Request a proposal to see exactly what Coal can do for your social media presence—perfectly-sized pictures and videos are just the beginning!

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Sources: 

[1] “Video Marketing Statistics In 2024 (Usage, ROI & More).” Demand Sage. January 16, 2024. [Online] Available: https://www.demandsage.com/. Accessed June 19, 2024. 

[2] “52 Visual Content Marketing Statistics You Should Know in 2024.” HubSpot. September 11, 2023. {Online] Available: https://blog.hubspot.com/. Accessed June 19, 2024. 

[3] “24 Facebook statistics marketers should know in 2024.” Sprout Social. March 19, 2024. [Online] Available: https://sproutsocial.com/. Accessed June 19, 2024. 

[4] “Requirements for Facebook Reels.” Facebook. [Online] Available: https://www.facebook.com/. Accessed June 19, 2024. 

[5] “Video Requirements.” Facebook. [Online] Available: https://www.facebook.com/. Accessed June 19, 2024. 

[6] “Business Help Centre.” Facebook. [Online] Available: https://www.facebook.com/. Accessed June 19, 2024. 

[7] “Create stunning Facebook Event Covers.” Canva. [Online] Available: https://www.canva.com/. Accessed June 19, 2024. 

[8] “Social Media Fact Sheet.” PEW Research Center. January 31, 2024. [Online] Available: https://www.pewresearch.org/. Accessed June 19, 2024. 

[9] “Your guide to Instagram sizes.” Microsoft. November 14, 2023. [Online] Available: https://create.microsoft.com/.  Accessed June 19, 2024. 

[10] “Video Ads.” LinkedIn. [Online] Available: https://business.linkedin.com/. Accessed June 19, 2024. 

[11] “LinkedIn sizes.” Canva. [Online] Available: https://www.canva.com/. Accessed June 19, 2024.

The post A Guide to Social Media Image and Video Sizing in 2024 first appeared on Coal Creative.

And, when your business really hits, your fans will be ever-hungry for more posts, pictures and creative productions. Luckily, there’s a creative agency in Northeast Pennsylvania that can help you deliver the awe-inspiring, engaging content your customers, clients and connections crave.

Coal elevates the essential elements that fuel your brand—from social media strategy to video production and graphic design, we’re your companion in creativity. And, when you become a retainer client with Coal, you’ll unlock some of the best benefits in the business—including unfettered access to all our services, consistent communication and collaboration and the confidence of knowing NEPA’s most capable creatives have your back.

#1: Keep the Keys to Coal’s Creative Closet

When you become a retainer client with Coal, you’re instantly invited into the family. As a close collaborative partner, you’ll gain access to every service we specialize in. And when we say every service, we really mean it. With Coal powering your creative engine, you can unlock:

• Catered social media content creation complete with graphic and video design, seamlessly implanted ads and other engaging elements that keep users on your page

• Website design and content, including powerfully penned blog posts that drive more traffic to your page

• Bold branding services, including impeccable logo design and messaging guidelines that distinguish your business from its competitors

• Bespoke ad design for whatever your business needs—from digital platforms to billboards and traditional print mediums like magazines and newspapers

• Email marketing campaigns that drive new subscriptions and effortlessly integrate new users into your website

• Videos and commercials coordinated into energetic over-the-top (OTT) and social media campaigns

Providing consistent, on-brand content across these different styles and mediums is critical, as customers no longer encounter companies at just one touchpoint—on average, it’s across six [1].

Furthermore, they expect a consistent experience on all of them. That means the same playful humor in your Instagram and TikTok ads, a recognizable color palette on your web and print ads, and a signature voice in all written correspondences. As a retainer client, Coal works to implement all of these creative forms and more to suit your personal desires and business’s direction.

But how do we ensure our content flows seamlessly into your branding and marketing strategy?

Let’s talk about it.

#2: Strategically Steer Your Ship with Consistent Communications

Retainer partners are invited to meet with Coal on a monthly basis—at a minimum—to review our relationship and collaborate on effective marketing strategies. While you’ll stay firmly at the helm, we’ll be your loyal co-captain ready to suggest a route or take the wheel when you need it.

Put simply, with Coal on retainer, we become an extension of your business, working carefully with existing marketing teams. Collaborating with external creatives has meant big boons for businesses as of late, with the market for such partnerships expanding by nearly 30% in 2021 alone [2].

More marketing masterminds means more resources to determine and accomplish creative and advertising goals. Whether it’s crafting a theme for your next social media campaign or reimagining your entire aesthetic, our creative team helps you achieve it faster and exceed your highest expectations. 

What’s more, as a retainer client, you don’t have to draft up additional contracts, proposals and offers for every piece of work. Your monthly budget can be put toward whatever services are most relevant at the moment (we’ll iron out the specifics over our monthly catch-up). 

#3: Rest Easy with Coal’s Capable Crew of Creatives On Every Job

While we’re not fans of tooting our own horn, we’ll gladly point out when others do it for us. Perhaps the most blatant benefit of becoming a retainer client with Coal is teaming up with an award-winning agency that has the skills and know-how to deliver poignant video, visual and written content. Don’t just take our word for it, however, take:

• The American Business Awards’ – In 2022, Coal took home two medals for outstanding videos, including first place for their epic Hocsocx spot that taught us all It’s what’s underneath that counts. 

• The American Advertising Foundation’s (AAF) – The AAF’s American Advertising Awards recognized Coal’s 2022 work on The Bench Project as the winner of the Brand Campaign category. We’d love for you to sit with us and see how we can craft an equally evocative campaign to suit your brand’s image.

• Times Leader Media Group’s – We were honored when, in both 2021 and 2022, Times Leader Media Group’s Best of the Best recognized us as its top Video Production and Ad Agency. We were also particularly proud when they named us one of the best places to work in NEPA not once, but five times running.

With Coal on retainer, you’ll never have to worry: Will my marketing agency be up to this task?

Our highly skilled, knowledgeable and imaginative creators specialize in a diverse range of skills. From corralling clients to fine-tuning special effects and writing emotionally evocative stories, we’ll combine our creative capacities to deliver salient, sizzling content that meets the evolving needs of your brand.

Reap the Rewards of Keeping Coal on Retainer

Whether you’ve worked closely with us in the past or it’s your first time experiencing our services (oh boy, are we excited for you!), any brand can benefit from keeping Coal on retainer. 

Having a marketing agency that knows your brand and can help you grow as a company facilitates smooth, satisfying workflows and results. Coal taps into the very pulse of your organization to learn what makes it tick. From messaging to aesthetics to strategy, Coal is the creative agency that understands your brand’s vision and has your back as you steer toward success.

 To see firsthand how joining the ranks of Coal’s retainer clients can keep you on top of your business’ growing creative needs, request a proposal. 

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Sources: 

[1] “Modern Customers Expect An Omnichannel Experience, And Marketers Need To Rise To The Occasion.” Forbes. November 1, 2021. [Online] Available: https://www.forbes.com/. Accessed September 23, 2023.

[2] “Growth rate of U.S. agency revenue from 2009 to 2022, by discipline.” Statista. April 2023. [Online] Available: https://www.statista.com/. Accessed September 23, 2023.

The post The Bountiful Benefits of Keeping Coal on Retainer first appeared on Coal Creative.

Social media fanatics aren’t just using their favorite platforms to talk to one another; they’re likewise interacting with businesses and brands. Just like the telephone, email, and digital chat platforms of the past, social media is now a go-to avenue for customers hoping to connect with companies and receive customer service. 

Thus, in order to provide a convenient, modern way for your clientele to access your brand and your representatives, you’ll need to optimize your social media presence and customer service experience. In this month’s edition of Creative Juice, we’re discussing the importance of providing customer assistance via social media and laying out some best practices for companies to keep your connections (i.e., your clientele) satisfied with your service.

Why Is Social Media a Popular Space For Customer Service?

Pictures of pets, targeted advertisements, and entertaining videos seem to populate the majority of social media users’ feeds. So, that begs the question, where does customer service fit into this endless scroll of content?

Firstly, social media and its users have become complex and multifaceted. For instance, less than half of contemporary users (49.5%) employ social media for its original purpose: staying in touch with friends and family [3]. Instead, users aim to [3]:

• Find information for things to do and buy 
• Find products to purchase 
• See content from their favorite brands 
• Follow celebrities or influencers 

In essence, many key aspects of consumer culture—including browsing, buying, and being influenced—have become inextricably linked with our social media feeds. And, since users are getting their recommendations and products from social media platforms, they’ve come to expect their customer service in the same space.

Social media users have taken to lodging complaints and queries via their favorite platforms—and they expect responses. Around 79% of social media users allow brands a reasonable 24 hours before expecting a response, but an impatient 39% want their questions answered within 60 minutes [4]. 

Either way, the masses have flocked to social media as the next space for sorting out customer service concerns—and that’s where your company must meet them.

Best Practices for Providing Customer Service Via Social Media 

Assuming you have business accounts on all the leading social media sites (Facebook, Instagram, X, etc.) and you opt-in to receive messages, customers will likely reach out to you with questions or complaints. In order to assist them with their issues and provide the best possible customer experience, you should:

• Be responsive – As previously mentioned, many customers expect lightning-quick responses to their social media queries. Making clients wait extended periods for your answer will only compound the frustration or concern they’re feeling with their issue and may cause them to second guess their relationship with your brand. So, answer as quickly as possible and, if they contact you outside of business hours, set an away message that lets them know when you’ll get to their query as soon as you can.

• Be cordial – Just like sales personnel represent a brand in brick-and-mortar storefronts, your social media pages speak for your company online. Always use a cordial tone and try to amicably resolve each customer’s requests. Remember, some customers will reach out to you publicly via your Facebook timeline, Instagram comments, or X mentions. All your followers and connections will be able to see these interactions, so be kind and don’t say anything that will reflect poorly on your brand. 

• Offer resolution – When customers come forward with complaints and questions, they want satisfactory answers that will solve their issues. Whether it’s a piece of solid advice, a discount for a prior negative experience, or an update on the status of their order, strive to provide solid responses that ultimately resolve their problem. 

• Supplement with Automation– Chatbots have been on the rise in recent years and it’s simple to see why: they cost next to nothing in comparison to real customer service agents and they can work around the clock. Furthermore, 62% of consumers say they actually prefer speaking with a chatbot versus a human representative [5]. Despite their popularity, chatbots aren’t perfect. Recently, Canadian flagship airline Air Canada was held legally liable for a policy its chatbot invented and was subsequently forced to pay a user compensation as a result [6]. Before signing up for an automated service, debate what is the best approach for your business.  

All in all, customers are going to turn to social media to ask their questions and air their concerns. So, when they do, it’s best to be prepared to deliver excellent customer service by leaning on these best practices.

Coal Creative: Where Social Media Brilliance Meets Customer Service Excellence

Are you already using social media to engage with customers and build a following? If so, then you can double down on these efforts and meet your audience where they need you most—in the customer service department. 

Companies who invest in social media to provide customer support close the digital gap with their audience and provide a unique online experience. If this sounds daunting, know that we’re here to help. At Coal Creative, we’re always ready to support your mission of providing excellent customer service through your social channels.

Reach out today if you’re interested in learning more.

Sources: 

[1] “Number of internet and social media users worldwide as of January 2024(in billions).” Statista. January, 2024. https://www.statista.com/statistics/617136/digital-population-worldwide/. Accessed February 23, 2024.

[2] “Social media usage in the United States – Statistics & Facts.” Statista. December 18, 2023. https://www.statista.com/topics/3196/social-media-usage-in-the-united-states/#topicOvervie. Accessed February 23, 2024. 

[3] “Most popular reasons for internet users worldwide to use social media as of 3rd quarter 2023.” Statista. January, 2024. https://www.statista.com/statistics/715449/social-media-usage-reasons-worldwide/. Accessed February 23, 2024.

[4] “What Are Your Customers’ Expectations for Social Media Response Time?.” HubSpot. March 17, 2021. https://blog.hubspot.com/service/social-media-response-time. Accessed February 23, 2024. 

[5] “Consumer Preference For Chatbots Is Challenging Brands To Think ‘Bot First’.” Forbes. August 16, 2019. https://www.forbes.com/sites/forbescommunicationscouncil/2019/08/16/consumer-preference-for-chatbots-is-challenging-brands-to-think-bot-first/?sh=1298c0010f84. Accessed February 23, 2024.
[6] “Air Canada found liable for chatbot’s bad advice on plane tickets.” Canadian Broadcasting Center. February 17, 2024. https://www.cbc.ca/news/canada/british-columbia/air-canada-chatbot-lawsuit-1.7116416. Accessed February 23, 2024.

The post Leveraging Social Media to Optimize Your Customer Service first appeared on Coal Creative.

In fact, recent studies into product design reveal that customers are more likely to choose aesthetically pleasing items from brands even if they’re not as functional as their plainer counterparts [1]. Similarly, well-designed websites have been found to boost consumer confidence and inspire more sales [2]. 

Put simply, business aesthetics often outweigh function when it comes to winning consumer trust—and your brand’s creative assets are the primary way in which consumers experience your business. In this edition of Creative Juice, we’ll discuss the importance of crafting memorable, well-designed creative assets to boost your social media presence and, ultimately, your brand’s success.

What Are Creative Assets and Why Are They Important?

Creative assets encompass the content users see in your advertising campaigns, on your website and social media pages, and on your products. There is a wide variety of creative assets a business may choose to represent itself with, including:

• Logos
• Branding elements, such as signatures colors, and fonts
• A website
• Social media pages with well-branded graphics and video content
• Physical mediums, such as business cards or pamphlets

These assets are essential to your success because they speak for your business. Together, they help you tell your brand story and allow consumers to easily identify and connect with your brand.

How can you take advantage of these assets? Check out the following tips: 

Spice Up Your Social Media

Memorable creative assets are particularly important for bolstering your social media presence. 90% of users follow brands on social media and nearly 80% interact with businesses via their messaging services [3] [4]. 

In essence, social media is the primary way in which consumers engage with brands. Using memorable creative assets enhances the user experience and keeps your brand at the top of consumers’ minds—even after they’ve left your page. 

To keep your followers engaged and excited, utilize:

• An identifiable tone in your posts and client interactions
• An easy-to-remember handle across your different accounts
• Consistent aesthetics, such as a quickly recognizable logo for your profile picture

And we’re not just talking about photos or graphics, either. These days, video is king, with Reels and TikToks dominating the bulk of shared content. Having well-branded video content ensures you are telling the story of your brand—in the way you want. From scroll-stopping ads to heartwarming employee highlights, make sure that all your video content aligns with your brand’s tone, voice, and look. 

Lean on a Lovable, Laudable Logo

Think of a globally-recognized company, corporation, or brand. More likely than not, you’re already picturing their logo—especially if it’s a particularly memorable one. From the signature swoop to the golden arches and those coffee-curating mermaids, the world’s biggest brands have instantly recognizable logos.

This kind of instant recognition is key in a consumer market where logos are the true face of your business. Case in point: 75% of modern consumers say they identify brands by their logos—so pick something that will stay tattooed in their memories for years to come [5]. 

Stick to Your Signature Shades

Some of the world’s biggest brands aren’t only recognizable by their logos, but also their associated colors. The most famous sports cars and cola cans, for instance, come in brilliant shades of red—and we don’t even need to mention company names for you to recognize them. 

Other brands go all in on company colors by creating and copyrighting their own hues. Some of the most famous examples of this include [6]:

• UPS’s bespoke brown
• Barbie’s patented pink 
• Target’s robust red

These signature shades not only give brands their own unique flair, they also help boost recognizability. Once you have a custom color associated with your business, brand awareness and recognition can increase by as much as 80% [7]. So, to build an association between your company and its colors, consistently choose the same eye-catching shades for your social media pages, website, and other platforms.

Optimize and Stylize Your Site

Websites are essential for conducting business in our modern commercial landscape—though nearly a third of brands are missing this crucial asset [8]. Furthermore, it’s not enough to just have a website; it must be aesthetically pleasing and fully functional, too.

As mentioned, consumers place a higher degree of trust in websites they deem well-designed [2]. Additionally, users are exceptionally quick to form opinions about a website—taking, on average, just 0.05 seconds [8].

Because your website is often your customer’s first impression of your business, their image of your brand may be instantly sullied if something about your site is off. So, when designing your website, follow your brand’s style and aesthetic, but ensure it’s easily navigable and glitch-free as well.  

Make Assets Memorable Across a Myriad of Mediums

While consumers will mostly encounter your brand via digital spaces such as social media and your website, physical mediums are still important for your overall brand experience and story. 

Business cards, for example, are still highly relevant to contemporary commerce. Approximately 27 million are printed every day and, when they’re creative and memorable, they can be incredible assets for your company [9]. Even simply adding color will make consumers hold onto them ten times longer than if they’re black and white—so bust out those signature shades once again [10]!

Business cards aren’t the only physical advertising medium to consider, either. Depending on your targeted demographics, you may also want to think about crafting:

• Pamphlets
• Flyers
• Ads for newspapers and magazines

Such mediums are particularly influential to consumers aged 65 and older, a majority of whom admit to making purchases directly influenced by print advertisements [11]. 

No matter what creative assets you choose to utilize for your business, however, remember to make them your own and tell a consistent brand story that consumers can instantly recognize across any touchpoint.

Crafting Hot Creative Assets For Your Business? Fire Them Up with Coal!

Dreaming up and designing memorable creative assets is key to telling your brand’s story. But not everyone has the visionary, artistic, or technical skills to create logos, websites, social media posts, and other key assets. 

If you need a helping hand with these endeavors, working with a reputable creative agency can facilitate bold and beautiful creative assets. At Coal, we can suggest designs, dream up prototypes, draw out drafts, and revise assets to your liking. 

So, if you’re looking for a creative collaborator, you know just who to call.

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Sources: 

[1] “Effects of Design Aesthetics on the Perceived Value of a Product.” National Library of Medicine. July 29, 2021. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8359925/. Accessed January 22, 2024. 

[2] “5 Trust-Based Web Design Choices To Increase Your Conversion Rate.” Forbes. June 1, 2023. https://www.forbes.com/sites/forbesagencycouncil/2023/06/01/5-trust-based-web-design-choices-to-increase-your-conversion-rate/?sh=7fd1ea9c715c. Accessed January 22, 2024. 

[3] “How (& Where) Consumers Discover Products on Social Media [New Data].” HubSpot. October 3, 2023. https://blog.hubspot.com/marketing/social-media-product-research. Accessed January 22, 2024.

[4] “Top Social Media Statistics And Trends Of 2024.” Forbes. May 18, 2023. https://www.forbes.com/advisor/business/social-media-statistics/. Accessed January 22, 2024. 

[5] “20+ LOGO STATISTICS YOU NEED TO KNOW [2023]: FACTS + TRENDS IN BRANDING.” Zippia. November 2, 2022. https://www.zippia.com/advice/logo-statistics/. Accessed January 22, 2024. 

[6] “12 Colors So Synonymous With Brands, Their Colors Are Trademarked.” Yahoo! Finance. April 12, 2023. https://finance.yahoo.com/news/12-colors-trademarked-yes-just-221602729.html?guccounter=1. Accessed January 22, 2024. 

[7] “Color Psychology: How To Use it in Marketing and Branding.” HubSpot. July 11, 2023. https://blog.hubspot.com/the-hustle/psychology-of-color. Accessed January 22, 2024. 

[8] “Top Website Statistics For 2023.” Forbes. February 14, 2023. https://www.forbes.com/advisor/business/software/website-statistics/. Accessed January 22, 2024. 

[9] “Business Card Statistics.” CreditDonkey. July 20, 2022. https://www.creditdonkey.com/business-card-statistics.html. Accessed January 22, 2024.

[10] “How to choose the perfect colors for your business card.” Vista Print. https://www.vistaprint.com/hub/business-card-colors. Accessed January 22, 2024.
[11] “Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by age group.” Statista. September, 2017. https://www.statista.com/statistics/760080/us-consumers-age-purchasing-products-after-seeing-print-ad/. Accessed January 22, 2024.

The post Why Well-Designed Creative Assets Are Essential to Your Business first appeared on Coal Creative.

However, with over one million collective hours of online video streamed every single minute, there’s a cavalcade of competition for contemporary content creators [2]. In order to stand out in this boundless sea of video, you’ll need to create clips that are smart, snappy and shareable.

Luckily, the lightning-fast format of Instagram Reels and TikTok gives savvy brands the opportunity to show off their style with quick and compelling content. To get the most out of this pair of platforms, we’re explaining the essentials of editing short clips for TikTok and Instagram Reels that show off your brand and help build your customer base.

The Fundamentals of Instagram Reels and TikTok

Let’s begin with the basics. Instagram Reels and TikTok are both tailor-made for sharing quick, captivating clips. However, their permitted lengths vary:

• Instagram Reels – Reels allow you to record (or upload) videos up to 90 seconds in length [3].
• TikTok – TikTok videos are split into three distinct categories: videos up to 60 seconds in length, clips that are exactly 15 seconds and uploaded videos, which can be as long as three minutes or, for some users, up to 10 minutes [4].

Beyond these different time limitations, both Reels and TikTok provide users with various tools such as filters, backing audio and graphic effects to enhance their videos. To see what each platform offers specifically, let’s break them down separately.

Resources For Revamping Reels

After tapping the record button and capturing a Reel on an Android or Apple device, you’ll be given some options for making quick edits. Prior to going live with your clip, you’ll be able to add in:

• Audio – You can select from Insta’s vast, varied library of available music or select an original track from your device to patch into your clip [5]. Aim to choose tunes that speak to your target demographic and reflect your brand’s intended message.
• Text – You can add text and customize its color, font and size. Then, after creating a text block, you can select when, where and for how long it appears on screen [6]. Take advantage of this tool to add context to your content and remind viewers of your brand’s name and tone.
• Stickers and other flashy features – Beyond the basic emoticons and GIFs, Insta also allows you to tack on a plethora of advanced, interactive add-ins. With the Stickers option, you can add in features such as captions, countdowns, weather information, donation pages, locations, external links, quizzes, questions, mentions and more [6]. Including at least one of these features encourages users to share and engage with your video, potentially spreading it to new audiences. 
• Effects – From imbuing everything with a sepia tone to turning yourself into the sun, there’s a plethora of fun effects at your disposal with Reels. Use them to personalize your content and give your videos an unmistakably on-brand touch.

Alongside these flashy add-ins, Insta also empowers you to perform basic edits on your videos, such as cutting and splicing multiple clips together or trimming off superfluous segments. 

Tools For Tuning Up TikToks

Like Reels, TikTok also allows you to splice and stitch together multiple videos to create one post. Additionally, you can enhance your content by adding:

• Sounds – On top of zany sound effects, you’ll have access to TikTok’s wealth of free-to-use songs, as well as the option to record your own voiceover [7]. To optimize a video’s potential reach, consider adding a trending tune that may draw more viewers onto your page [15].
• Effects – From stickers to emojis and filters for your video, TikTok offers a variety of ways to gussy up your clips [4]. Like with Reels, adding these aesthetic accouterments can give your videos the personal touch that your base expects from your content.
• Covers – Covers, colloquially called thumbnails, allow you to pick a still image to represent your video to users browsing their feeds [4]. Select something interesting and evocative that entices scrollers to click on your clip.

Both TikTok and Instagram Reels offer comparable, yet unique features for users to customize their clips and make them more engaging. Likewise, there are similar strategies you can use to optimize your brand’s reach on both platforms. 

Best Practices for Editing Reels and TikToks

There’s a plethora of different approaches when it comes to posting TikToks and Reels. Your brand’s image, offerings and marketing strategy can all dictate your clips’ content and editing style. Nonetheless, we’ve hashed out some basic guidelines for businesses and individuals alike hoping to use these two video titans as a means of expanding their bases:

Mull Over The Metrics 

Whether it’s Creator Tools on TikTok or Insights on Instagram, valuable demographic details await users of either app. These essential analytics tell you where your videos are popular and provide key gender and age information that can help you shape how you write and edit your content [8] [9]. 

Millennial and Gen Z viewers, for instance, crave clips that foster connection and communication with other app users [10]. Older demographics, however, want videos that defy their age stereotypes and help them feel young again [11]. 

So, when choosing what tunes, polls or text to include with your clip, carefully consider who’s most likely to view your content and edit accordingly.

Encourage Interaction 

Shareability is the cornerstone of modern digital marketing. Patching in an Add Yours sticker to your Reels allows users to respond to your prompts and link back to your post [12]. 

Similarly, TikTok’s Duets allow you to put your video side-by-side with other creators and permit your fans to do the same with your clips [13]. Make frequent use of both features to optimize interaction with your videos and extend your reach to new users and audiences.

Tap Into Trends

Keeping a keen eye on the latest trends in your brand’s market allows you to stay on top of what’s hot in your industry. Furthermore, riding the popularity wave of ongoing trends prompts new users to discover your brand and its offerings.

To find the latest trending hashtags and topics on Instagram, use the Explore page to see what other users in your space are turning out. Determine what’s hot, then edit your clips to contain the latest video and textual content lighting up Insta’s algorithm to get in on the fun [14].

Similarly, TikTok’s Trends page allows you to explore the hashtags, songs and creators currently making their rounds on the platform [15]. Get a sense of what’s popular and relevant for your brand, then piggyback off these trends to boost discoverability and engagement. 

Employ External Edits

Instagram and TikTok both have fairly decent editing capabilities built into their interfaces. If you want to take your videos to the next level, however, consider using an external app, like CapCut, to enhance and manage your videos prior to posting them to your accounts.

With the right program, you can enhance color, add in a wider array of special effects and post to multiple sites—all without having to open either Instagram or TikTok [16].

And, if you want to elevate your clips even further, consider consulting Coal’s poignant and proven video editing services.

Envision, Edit and Enhance Your TikToks and Reels by Collaborating With Coal Creative

Coal Creative stays on top of Instagram and TikTok trends to deliver engaging, on-brand videos to our cherished collaborators. From exploring what’s hot to envisioning a narrative and fine-tuning a perfect final product, we specialize in every step of clip and content creation. If you want to build your social media presence and fanbase, our expert editors can craft the clips that fuel your expansion.

Whether you’re a successful brand trying to optimize your online reputation or a small startup using social media as the cornerstone of your marketing strategy, Coal can help you create more salient, shareable content. Request a proposal today to learn more.

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Sources: 

[1] “Most popular social networks worldwide as of January 2023, ranked by number of monthly active users.” Statista. January 2023. [Online] Available: https://www.statista.com/. Accessed September 28, 2023.

[2] “Media usage in an internet minute as of April 2022.” Statista. April 2022. [Online] Available: https://www.statista.com/. Accessed September 28, 2023.

[3] “Record a reel on Instagram.” Instagram.[Online] Available: https://help.instagram.com/. Accessed September 30, 2023. 

[4] “Camera Tools.” TikTok. [Online] Available: https://support.tiktok.com/. Accessed September 30, 2023. 

[5] “Adding Music or Original Audio to Instagram Reels.” Instagram. April 27, 2023.  Available: https://about.instagram.com/. Accessed September 30, 2023. 

[6] “Reels.” Instagram. [Online] Available: https://help.instagram.com/. Accessed September 30, 2023. 

[7] “How To Add Sounds to your TikTok creations.” TikTok. 30 June 2020. [Online] Available: https://newsroom.tiktok.com/. Accessed September 30, 2023. 

[8] “Creator tools on TikTok.” TikTok. [Online] Available: https://support.tiktok.com/. Accessed September 30, 2023. 

[9] “About Instagram Insights.” Instagram. [Online] Available: https://help.instagram.com/. Accessed September 30, 2023. 

[10] “What Gen Z and Millennials Want on Instagram vs. TikTok.” North Carolina State University. September 22, 2022. [Online] Available: https://poole.ncsu.edu/. Accessed October 1, 2023. 

[11] “Older people using TikTok to defy ageist stereotypes, research finds.” The Guardian. May 18, 2022. [Online] Available :https://www.theguardian.com/. Accessed October 1, 2023. 

[12] “Add Yours sticker on Instagram.” Instagram. [Online] Available: https://help.instagram.com/. Accessed September 30, 2023. 

[13] “Duets.” TikTok. [Online] Available: https://support.tiktok.com/. Accessed September 30, 2023. 

[14[ “Instagram Reels: The ultimate guide for businesses.” Adobe. September 12, 2023. [Online] Available: https://www.adobe.com/. Accessed September 30, 2023. 

[15] “Trends.” TikTok. [Online] Available: https://ads.tiktok.com/. Accessed October 1, 2023.[16] “8 Tips and Tricks for Making a Great TikTok Video.” Colorado State University. February 20. 2023.  [Online] Available: https://social.colostate.edu/. Accessed October 1, 2023.

The post Reel Talk: The Ins and Outs of Editing Quick Clips For Instagram and TikTok first appeared on Coal Creative.