Pennsylvania Harness Horsemen’s Association Videos

When we first met with the marketing director for the local branch of the Pennsylvania Harness Horsemen’s Association, they described our challenge as decreasing the age of the fanbase. We suggested increasing awareness of the exciting sport with storytelling, primarily through video profiles of standout representatives of harness racing. We started out with our first video of the series by highlighting Tia Shaffer, an outrider. For the second video, we focused on the deep roots and family ties that are commonly found within thoroughbred trainers.