Sincerely, Metz

When Metz Culinary Management and Environmental Services started its partnership with Coal Creative, they were seeking the creation of assets to arm their sales team. Our team pitched them a campaign that captured some of the key tenets of what makes Metz stand out: warmth, dedication, and exceptionalism. We called this campaign “Sincerely Metz” and through it aimed to establish a warm, causal, and confident tone that hints at Metz’s guest-first philosophy. Our team created a Sincerely Metz logo, booklet, postcard, website landing page, video, and one-sheet sales flyers. We collaborated with the Metz team every step of the way, ensuring the content and visuals matched up to how they wanted their company to be presented. In the end, we created a stunning, cohesive campaign that allowed Metz’s sales team to go out in the world more confidently, knowing they had collateral that made their services shine.