Matt Simoncavage

lead web developer & lead designer

From a very early age, Matt was constantly drawing, painting or working on some kind of art project and eventually started taking cartooning and animation classes. At age 16, he was offered his first job creating article layouts and ads for Kingston-based IndependentNEPA Magazine, which opened him up to the world of graphic design. Between magazine issues, Matt learned how to create logos and develop custom websites at another marketing company, Resource Media. Deciding that he wanted to pursue design as a career, Matt began studying at Luzerne County Community College and graduated with Associates Degrees in Graphic Design and Advertising Design.

When IndependentNEPA released its final issue, Matt chose to go full-time at Resource Media and, during this time, learned the fundamentals of running a start-up business, developed the strong work ethic he has today, and met his future Coal Creative co-worker, Sam O’Connell. In 2015, he and Sam came up with the idea for their own mobile app built around location-based music discovery called Tunefly. Soon after, Matt left his job and devoted the next 4 months to learning programming and developed the first version of Tunefly completely from scratch. The app has since taken Matt and Sam across the country as part of a documentary and now has thousands of users in over 700 cities around the world.

Matt became Coal Creative’s first employee in January 2016 is now the Lead Web Developer & Lead Designer. He has been able to continue to use his talents as a visual problem solver to create logos and various print projects and design, develop and maintain custom WordPress websites. His favorite Coal Creative project so far was designing a 200-plus-page book on the history of Harvey’s Lake, complete with hundreds of photos and an accompanying website version.

You can view some of Matt’s favorite projects over the years at his personal portfolio website,