Samuel O’Connell

creative director

Born one of 8 children, the son of a cartoonist and an art teacher, Samuel was raised with the latest creative tools and programs at his fingertips in a home where creativity was encouraged and fostered.

Samuel has spent the past 10 years working professionally in the field of creative marketing and narrative film. In 2011 he moved back to Wilkes-Barre to create a semi-autobiographical feature film titled “Milk Mustache”.

In his first year at Coal Creative, Samuel was challenged by CEO Holly to “Make yourself full time”, Samuel became the Production Manager and began to develop the small but mighty video team into the award-winning production studio that it is today.

With the launch of the rebrand in the beginning of 2019, Samuel stepped into a new role as the first Creative Director at Coal Creative. His in-depth knowledge of the services and quality Coal Creative provides, paired with a years of experience in the realm of video, design, web development and marketing created an environment where our client base could grow, and where individual team members could focus and thrive.

2019 marked a year of personal and professional growth for Samuel, as he produced, starred in and edited the award winning short film alongside other members of Coal Creative and Coal Creative alumni — Samuel was also nominated as “STEAM Professional of the Year” at the Great Wilkes Barre Chamber of Commerce Young Professional Awards for co-founding the Creative Meetup’s, for his work at Coal Creative and for his passion within the community.

Outside of Coal Creative, Samuel loves spending time at home, dedicating time to loved ones, working on projects, and creating music under the name “Noxen”.

Instagram: @samueljoconnell
Facebook: @samuel.j.oconnell