Coal Dust Stout

by coalcreative

This all started as an April Fools’ Day dream.

For years, designing a beer label has topped our list of dream projects. Instead of waiting for the opportunity to find us, we created an elaborate skit and social media campaign to promote a fake beer: Coal Dust Stout. But then, to our delight, our community wanted more!

creating a masterpiece:

Our founder and CCO Gerard Durling really went all out to pitch this brew to the team. From the top down, the Coal Crew is nothing if not committed to the bit. See how the Coal Dust Stout came to be below.

about the beer:

The Coal Crew has always dreamed of one thing: to create a Coal brew. While we know nothing about making beer, we didn’t let that stop us. Like our name, we wanted to pay homage to our region with our first beer. And what better way to do that than go straight to the mines? Coal Dust Stout is a dark and mysterious brew that blends malted barley with a hint of real authentic coal. We know how to fuel your marketing. Now it’s time for us to fuel your night out.

ingredients:

Malted Barley, Hops, Yeast, All Natural Unfiltered Susquehanna River Water, Refined Coal Dust, The Flickering Light from a Headlamp, The First Five Lines of “Heigh-Ho” by the Seven Dwarves, and a Creative Agency’s Hopes and Dreams

6.6% Alc/Vol:

raising a glass to our region:

Our “beer” was made with malted barley, hops, and yeast, but also unfiltered Susquehanna River water and real coal. Groove Brewing Co. graciously agreed to partner with us, star in our skit, and print some real labels. We were flooded with comments and DMs from people wishing the beer was real. When Bobby Hughes from EPCAMR saw our skit, a light bulb went off in his head. There was a real opportunity here to combine comedy with education, two our favorite things. All of this resulted in a fun campaign that raised awareness for the amazing work EPCAMR is doing throughout NEPA. And that’s something we can all raise a glass to.

thanks to

Our dreams of making our own beer would not have been
possible without our friends at Groove Brewing Co. When they heard our pitch to partner with them for our April Fools’ Campaign, they helped us bring our beer to life. Groove Brewing Co. also offers dozens of other great brews. Check out their website, or pay them a visit at their taproom in Scranton.

thanks to

The Eastern Pennsylvania Coalition for Abandoned Mine Reclamation (EPCAMR) is a nearly 30-year-old nonprofit based in Ashley, PA, working to restore our region’s abandoned mine lands and polluted waterways. Their mission is grounded in environmental restoration, community education, and transforming once-devastated landscapes into spaces that support economic growth, recreation, and ecological renewal.

from the blog:

From Coal Dust to Clean Streams: Brewing Awareness for EPCAMR

Learn more about EPCAMR, a nonprofit restoring abandoned mine lands in PA, and how Coal Dust Stout is helping support their mission.

Behind the Scenes of Coal Creative’s April Fools’ Campaign

Go behind the scenes of Coal Creative’s April Fools’ campaign, where the team brewed up a fake beer brand that felt a little too real.

fueling your dreams

We’ve all had fun with our April Fools’ Campaign, but what’s no joke is our marketing expertise and passion for great design. Are you looking to elevate your business’ packaging design, website, video content, or social media? Then you’ve found the right crew. Drop us a message below to get started.