Before creating content, set yourself up for success with a Brand Voice Workshop.
If you want your target audience to understand what your brand is all about, you have to understand this, too. Otherwise, your message will fall flat. What are your company’s mission, purpose, and values? What does your company’s voice sound like? How can you craft a message that’s different from your competitors? This is where a Brand Voice Workshop comes in.
If multiple people are working on your marketing materials, we’ll help ensure your content has a uniform and consistent voice.
Discover your target audience’s motivations to connect with your product or services, and find out what’s stopping them.
Build a foundation that carries across platforms and see where your message will have its maximum impact.
Are you struggling with disjointed, inconsistent, and ineffective campaigns that aren’t getting the results you want? Then it might be time to take a step back and do a Brand Voice Workshop with Coal Creative.
In this hour-long session, representatives from your company and Coal Creative will meet to discuss who your company is, why you are creating content, what your goals are, and the best ways to achieve them.
We’ll guide you through the differences between your actual audience and your target audience, helping you understand who you are creating content for, how to reach them, and what obstacles are stopping them from interacting with your brand.
After the workshop, Coal Creative will collect all of this information and more into a Brand Guidebook, an easy-to-digest document that can be shared with internal team members and any external partners who are working on your marketing to keep everyone on the same page.
Let’s dive into the heart of your brand, shape your voice, and create impactful campaigns.
