Strategy

fuel your strategy.

Every business decision you make has a purpose. Likewise, every element of your brand should fit a well-designed strategy. We work with for-profit firms, nonprofits, entertainers and entrepreneurs to define the most engaging ways to tell their stories through the most appropriate channels. Our strategies include targeted earned media pitches and lead generation backed by research to make sure your story reaches the right audience.

brainstorming and campaign strategy

You know you need a strategy, and you know who needs to hear your message, but you’re not sure where to start. Let’s huddle up and define your goals, lay out the steps and build a timeline to get them done.

public relations and story pitching

Nothing accelerates your message like positive earned media coverage. We help you craft news story pitches and then identify the outlets, channels and journalists who are most appropriate to carry your story. We take a strategic, creative approach to make sure your pitch doesn’t end up in someone’s junk folder. We help it live to make an impression on the people you want it to.

ad buying

We collaborate with a network of advertising partners to deploy campaigns across the internet and out of home. We also collaborate to advertise on streaming, television and radio channels.

collaborate with us