Strategy

fuel your strategy.

Every business decision you make has a purpose. Likewise, every element of your brand should fit a well-designed strategy. We work with for-profit firms, nonprofits, entertainers and entrepreneurs to define the most engaging ways to tell their stories through the most appropriate channels. Our strategies include targeted earned media pitches and lead generation backed by research to make sure your story reaches the right audience.

benchmarking

No campaign is complete without data. Our team relies on metrics and leading industry standards to set realistic goals. Then we measure results against expectations in order to adjust the strategy as needed.

brainstorming

Sometimes you need to hit reset. We’re here for you. Let’s get together and brainstorm how to start, or what to do next. Our team will meet you in person, either at our place or yours. We also do video and telephone conferences when in-person brainstorm sessions are not possible.

campaigns

Strategize, develop and launch a themed campaign ensuring maximum reach and impact. If you don’t know where to start, fear not. We do.

public relations

Whatever your message may be – an exciting announcement, a marketing campaign, damage control, or something else – you want it to be cohesive, efficient and well-managed through every stage. We help you define the concept and develop appealing angles, we draft media materials and make sure they hit the right tone, then monitor results after they’re released. Our team works with you from start to finish to establish realistic public relations goals, then reach them.

story pitches

Nothing accelerates your message like favorable earned media coverage in a well-regarded publication. We help you craft news releases and then identify the outlets, channels and journalists who are most appropriate to carry your message. We take a strategic, creative approach to make sure your story pitch doesn’t end up in someone’s junk folder and goes on to make an impression to the largest possible audience.

messaging

If you need to craft specific language for a designated digital or traditional media platform, our team will work closely with you to pinpoint the tone and voice that best suits your brand. Then, we’ll help you compose your message until we have a clean draft that’s ready for showtime.

collaborate with us