April Fools’ Campaign Case Study

For the campaign, we only relied on organic reach.

Here are the results:

April Fools’ Day is Coal Creative’s favorite holiday. Each year, we put our team’s skills to use and create a wacky campaign. In 2025, we decided to tackle a dream project – designing a beer can. The full campaign included a video, a landing page, a label design, social media graphics, and blogs.

For the campaign, we only relied on organic reach.

Here are the results:

organic social media analytics:

March 29 – April 15

Views

Reach

Views from
Shares

0 %

Reactions, Comments, Shares

organic landing page analytics:

March 30 – April 17

organic active user analytics:

positive feedback:

“OUTSTANDING…I love it. You folks rocked it. Very happy to be a part of this.”

“Gerard, thanks for saving my faith in human creativity. Let me start by saying that your Coal Dust Stout prank is the first content campaign I’ve seen lately that gives me hope that human creativity will never be replaced by a bot.”

“This is iconic and I need 10 of each.”

explore the campaign:

Introducing the Coal Dust Stout: Coal Creative’s First Beer

The Coal Dust Stout – Is it drinkable? No. Is it brewed with real coal? Yes! See what happens when the Coal Crew’s creativity runs wild.

Behind the Scenes of Coal Creative’s April Fools’ Campaign

Go behind the scenes of Coal Creative’s April Fools’ campaign, where the team brewed up a fake beer brand that felt a little too real.

How Craft Beer Gets Made (And Why It Matters)

Ed Generose, one of the co-owners of the Scranton-based Groove Brewing, gives us a behind-the-scenes look at the making of our favorite beverage.

fueling your dreams

We’ve all had fun with our April Fools’ Campaign, but what’s no joke is our marketing expertise and passion for great design. Are you looking to elevate your business’ packaging design, website, video content, or social media? Then you’ve found the right crew. Drop us a message below to get started.