Illustration has a way of making information feel personal. Whether it’s teaching, informing, or inspiring, a hand-drawn visual invites people to slow down and connect. Even as AI-generated artwork becomes more accessible, there’s a clarity and warmth in custom illustration that can’t be replicated by automation. It gives your brand a voice, a tone, and a sense of character that feels uniquely yours.
Here are five recent projects where illustration helped our clients tell their stories in meaningful ways.
1. North Branch Land Trust
An illustrated fox led an anti-littering campaign, paired with a coloring page that gives kids time to connect with the message while they color, turning learning into something hands-on and memorable.
2. Wyoming Valley Sanitation Authority
We used simple, clear illustrations to explain the difference between sewer and stormwater systems, plus a Rain Barrel poster that makes an everyday sustainability action feel easy to understand.
3. Northeast Regional HIV Services
A series of minimal, inclusive character illustrations helped represent all kinds of people across social ads, event materials, and their website, creating a supportive, human-centered visual identity.
4. Future Ride NEPA
At the start, we had limited photos and brand assets to work with, so we illustrated Rick and the vehicle fleet to create a recognizable look. It helped engage his community early on while the brand was still growing.
5. Visit Luzerne County
Illustrated trail signs added personality to outdoor spaces and helped visitors feel welcomed and excited to explore, making the trails feel like part of the region’s story.
Bonus: Coal Dust Stout
We might be a little biased for this one, but it was a lot of fun! What started as an April Fools’ joke turned into a real beer, and the illustrated can design became part of the fun. The coal-mining inspired artwork wraps around the can so there’s always something new to look at while you sip, making the label itself part of the experience.
Illustration can bring your brand to life in a way that feels personal and memorable. Whether you’re educating your community, promoting an event, or building a visual identity from the ground up, we’d love to help you explore what custom artwork could look like for your organization.
Contact us today to get started.