Strategy

Coal Creative: A Collaborative Marketing Partner If you already have a strong team of social media wizzes, web design aficionados, and graphics gurus on staff, you might not see the benefit of working with an outside marketing agency. But even … Read More

Here at Coal, we’re in the habit of taking on bright, fresh minds to add to our recurring roster of imaginative all-stars. Every year or so, we scour the lecture halls and libraries of Pennsylvania’s prestigious postsecondary institutions to secure … Read More

Cultivating an authentic company culture can benefit your business in many ways. Most notably, it can ensure that your top talent remains loyal and invested for the long haul. After all, 71% of employees say they would start looking for … Read More

The modern workspace is evolving. Workers are fleeing fluorescent overhead lighting, open floor plans and bumbling water cooler conversations for the comfort of at-home pajama pants and the sweet, sweet nothings of their own lo-fi Spotify playlist. And who needs … Read More

From elevator pitches to suit-and-tie presentations (complete with visual aids), sales pitches are part and parcel of getting your product in front of clients.  But there are certainly secret ingredients to the perfect sales pitch — whether you’re persuading peckish … Read More

The unofficial guide from Coal Creative’s most organized team members How many tasks would you say someone like Coal Creative Content Director Samantha Bucher has in queue? A dozen? Maybe 20? The answer might shock you.  Before sitting down to … Read More

Marketing is a dynamic combination of art and science. There is the creative side and the technical side. The best marketers combine both. At Coal Creative, we take advantage of several programs and apps that make our work a little … Read More