Real marketing results take time and strategy. Learn why annual planning, starting with a Brand Voice Workshop, sets you up for long-term success. … Read More
Strategy
3 Reasons Your Company Needs to Do a Brand Voice Workshop
Social strategy falling flat? Learn how to craft your voice, target your audience, and create posts that build awareness with our Brand Voice Workshops. … Read More
5 Things to Know Before You Buy Ads
Thinking about running paid ads? Discover 5 essential tips to target the right audience, spend smarter, and make every click count. … Read More
What is Marketing and Why is it Important?
Marketing is more than just advertising—it involves market research, setting budgets, and more. Learn to optimize your marketing campaigns with Coal Creative. … Read More
The Bountiful Benefits of Keeping Coal on Retainer
Expanding businesses have complex creative concerns. From the budding seed of a simple, yet beautiful logo, brands can quickly grow to need video, visual and written content to engage and connect with their audiences. And, when your business really hits, … Read More
Why Hire an Outside Marketing Team?
Coal Creative: A Collaborative Marketing Partner If you already have a strong team of social media wizzes, web design aficionados, and graphics gurus on staff, you might not see the benefit of working with an outside marketing agency. But even … Read More
Why Well-Designed Creative Assets Are Essential to Your Business
While certain businesses are defined by their leaders or ideas, consumers generally recognize brands through their aesthetic features, rather than their commercial operations. In fact, recent studies into product design reveal that customers are more likely to choose aesthetically pleasing … Read More
Elevating The Essentials: Trust Coal for Your Brand’s Traditional Design Needs
Although many modern brands tend to focus their marketing efforts solely on digital campaigns, forgoing physical mediums means missing key opportunities to connect with consumers. Traditional marketing mediums such as print ads, posters and pamphlets are tangible, trustworthy sources that … Read More
Let’s Get Social
In 2022, the social media app market was valued at $49.09 billion, and an estimated 4.9 billion people use social media worldwide [1]. What does this mean for you and your brand? Your social media is valued, too—and it’s a … Read More
No Staff Shall Be Sidelined: How to Make an Intern’s Time at Your Company a Transformative Experience
Here at Coal, we’re in the habit of taking on bright, fresh minds to add to our recurring roster of imaginative all-stars. Every year or so, we scour the lecture halls and libraries of Pennsylvania’s prestigious postsecondary institutions to secure … Read More