Expanding businesses have complex creative concerns. From the budding seed of a simple, yet beautiful logo, brands can quickly grow to need video, visual and written content to engage and connect with their audiences. And, when your business really hits, … Read More
Strategy
Why Hire an Outside Marketing Team?
Coal Creative: A Collaborative Marketing Partner If you already have a strong team of social media wizzes, web design aficionados, and graphics gurus on staff, you might not see the benefit of working with an outside marketing agency. But even … Read More
Why Well-Designed Creative Assets Are Essential to Your Business
While certain businesses are defined by their leaders or ideas, consumers generally recognize brands through their aesthetic features, rather than their commercial operations. In fact, recent studies into product design reveal that customers are more likely to choose aesthetically pleasing … Read More
Elevating The Essentials: Trust Coal for Your Brand’s Traditional Design Needs
Although many modern brands tend to focus their marketing efforts solely on digital campaigns, forgoing physical mediums means missing key opportunities to connect with consumers. Traditional marketing mediums such as print ads, posters and pamphlets are tangible, trustworthy sources that … Read More
Let’s Get Social
In 2022, the social media app market was valued at $49.09 billion, and an estimated 4.9 billion people use social media worldwide [1]. What does this mean for you and your brand? Your social media is valued, too—and it’s a … Read More
No Staff Shall Be Sidelined: How to Make an Intern’s Time at Your Company a Transformative Experience
Here at Coal, we’re in the habit of taking on bright, fresh minds to add to our recurring roster of imaginative all-stars. Every year or so, we scour the lecture halls and libraries of Pennsylvania’s prestigious postsecondary institutions to secure … Read More
The Coal Crew’s Tips For Cultivating an Authentic Company Culture
Cultivating an authentic company culture can benefit your business in many ways. Most notably, it can ensure that your top talent remains loyal and invested for the long haul. After all, 71% of employees say they would start looking for … Read More
Work Sweet Work: How To Optimize Your Work-From-Home Space
The modern workspace is evolving. Workers are fleeing fluorescent overhead lighting, open floor plans and bumbling water cooler conversations for the comfort of at-home pajama pants and the sweet, sweet nothings of their own lo-fi Spotify playlist. And who needs … Read More
The Art of the Creative Sales Pitch
From elevator pitches to suit-and-tie presentations (complete with visual aids), sales pitches are part and parcel of getting your product in front of clients. But there are certainly secret ingredients to the perfect sales pitch — whether you’re persuading peckish … Read More
How to stay ahead of your tasks
The unofficial guide from Coal Creative’s most organized team members How many tasks would you say someone like Coal Creative Content Director Samantha Bucher has in queue? A dozen? Maybe 20? The answer might shock you. Before sitting down to … Read More