Meet Coal’s Web Team

Coal Creative is a full-service marketing agency that excels in all aspects of production and promotion. From video creation to social media strategy and, of course, bespoke website design, our team works hard to elevate brands to new and exciting … Read More

Maximize Your Instagram Strategy with Carousels

If you’re looking to improve your Instagram reach, you should know how to use every type of content Instagram offers — including Reels, single posts, carousels, stories, and even interactive features like polls and Q&As. A well-rounded content strategy ensures … Read More

Dancing Stars of Wilkes-Barre Returns to the Stage on March 29, 2025

Break out your dancing shoes! The next Dancing Stars of Wilkes-Barre (DSWB) is coming to the F.M. Kirby Center on Saturday, March 29, 2025.  Since 2016 (excluding a break during the COVID years), KISS Theatre Company has hosted this annual … Read More

The Women of Coal Creative: Stories of Creativity and Inspiration

March marks the start of Women’s History Month, a time to pause and reflect on women’s contributions to society. Here at Coal Creative, we are grateful to have three amazing women on our team. In honor of Women’s History Month, … Read More

How to Size Your Posts for Instagram’s New Layout

How to Size Your Posts for Instagram’s New Layout

It’s that time of year again! We’re all getting a new Instagram layout change and, this time around, developers set their sights on our feed and grid layout aspect ratios. In the past, pictures appeared on your profile’s feed with … Read More

One Last Gift Under the Tree: Recapping Coal Creative’s Holiday Campaign

One Last Gift Under the Tree: Recapping Coal Creative’s Holiday Campaign

The season of giving may be over, but Coal Creative has one last present for you: a flurry of facts and figures detailing the success of our holiday campaign. … Read More

A Behind-the-Scenes Look at Our Holiday Campaign

Learn the ins and outs of video testimonials from the production experts at Coal Creative, NEPA’s leading creative agency. … Read More

Introducing Our New Website

A website is the creative heart of every brand—a cozy living room, a command center, and a shrine to a company’s biggest and best ideas.  While our previous website served us well, we’ve penned many new chapters in the Coal … Read More

A Letter From Holly K. Pilcavage

A Letter From Holly K. Pilcavage, President & CEO — 2023 Recap

Transition.  I can start this letter by telling you the total number of projects and campaigns we collaborated on this year, or talk to you about all of the important team building experiences we shared, or even touch upon the … Read More

Please Give a Warm Welcome to Arron, Coal’s Newest Intern!

Please Give a Warm Welcome to Arron, Coal’s Newest Intern!

Much like professional sports teams sign young, talented players to rejuvenate their squads, Coal loves working with aspirational interns to keep us pushing the creative envelope. It takes more than creative vision to join our ranks, however—you need talent, technical … Read More