If you’re looking to improve your Instagram reach, you should know how to use every type of content Instagram offers — including Reels, single posts, carousels, stories, and even interactive features like polls and Q&As. A well-rounded content strategy ensures … Read More
Design
Case Study: Showcasing a Kaleidoscope of Communities with Wyoming County Heart and Soul
Wyoming County Heart and Soul approached Coal Creative with a straightforward goal: creating a digestible and beautiful report of community values and aspirations. But there was a steep hill to climb—a nest egg overflowing with community statistics, spoken stories, and … Read More
How to Size Your Posts for Instagram’s New Layout
It’s that time of year again! We’re all getting a new Instagram layout change and, this time around, developers set their sights on our feed and grid layout aspect ratios. In the past, pictures appeared on your profile’s feed with … Read More
Print Designs That Can Elevate Your Marketing
Print advertising is as powerful as it’s ever been! Learn key tactics for designing business cards, mailers, and more with this guide from Coal Creative. … Read More
A Guide to Social Media Image and Video Sizing in 2024
Over 90% of internet users want to see more video content from their favorite brands. Additionally, two-thirds of consumers prefer learning about new products and services via short-form videos, rather than text and other mediums [1]. Consumers don’t just crave … Read More
The Bountiful Benefits of Keeping Coal on Retainer
Expanding businesses have complex creative concerns. From the budding seed of a simple, yet beautiful logo, brands can quickly grow to need video, visual and written content to engage and connect with their audiences. And, when your business really hits, … Read More
Why Well-Designed Creative Assets Are Essential to Your Business
While certain businesses are defined by their leaders or ideas, consumers generally recognize brands through their aesthetic features, rather than their commercial operations. In fact, recent studies into product design reveal that customers are more likely to choose aesthetically pleasing … Read More
Elevating The Essentials: Trust Coal for Your Brand’s Traditional Design Needs
Although many modern brands tend to focus their marketing efforts solely on digital campaigns, forgoing physical mediums means missing key opportunities to connect with consumers. Traditional marketing mediums such as print ads, posters and pamphlets are tangible, trustworthy sources that … Read More
Designing Brands That Stick
Curating and cultivating your brand’s image is vital to its perception and popularity with consumers. Your brand’s image is its aura, encompassing everything from your logo to your omnichannel messaging. In the modern, interconnected world of online reviews and informed … Read More
Amplify Your Aesthetics With These Do’s and Don’ts from Coal’s Designers
In the heart of Brooklyn, there’s a museum dedicated to the poorly executed ideas, the designs that make people squint and tilt their head, and the overhyped products that never shined. It’s the Museum of Failure, and design plays a … Read More