Video is one of the most powerful ways to tell your story, but great video doesn’t happen by accident. At Coal Creative, we approach video production with intention from start to finish. Here’s a look at what that process really involves. … Read More
Video
Why Every Website Needs a Video Strategy
Is your website using video intentionally? Coal Creative can help you capture attention quickly, communicate clearly, and guide users toward the next step. … Read More
What is Marketing and Why is it Important?
Marketing is more than just advertising—it involves market research, setting budgets, and more. Learn to optimize your marketing campaigns with Coal Creative. … Read More
Meet Coal’s Video Team
Will and Alex, Coal Creative’s video team, craft high-quality, engaging content through expert filming, editing, and creative storytelling. … Read More
Lights, Camera, Answers: Video Tips for Marketing Interviews
Learn the ins and outs of video testimonials from the production experts at Coal Creative, NEPA’s leading creative agency. … Read More
Why Audio Is 50% Of Your Video Quality
Poor audio quality distracts from the rest of your video. Learn to enhance sound during shooting and post-production with these tips from Coal Creative. … Read More
The Bountiful Benefits of Keeping Coal on Retainer
Expanding businesses have complex creative concerns. From the budding seed of a simple, yet beautiful logo, brands can quickly grow to need video, visual and written content to engage and connect with their audiences. And, when your business really hits, … Read More
Why Well-Designed Creative Assets Are Essential to Your Business
While certain businesses are defined by their leaders or ideas, consumers generally recognize brands through their aesthetic features, rather than their commercial operations. In fact, recent studies into product design reveal that customers are more likely to choose aesthetically pleasing … Read More
The Virtues of Video
Video is the most potent medium your brand can use to convey your vision and values to consumers. In fact, 91% of today’s marketers are already using video content to boost their online presence and reel in engaged users (and … Read More
Reel Talk: The Ins and Outs of Editing Quick Clips For Instagram and TikTok
Instagram and TikTok are two of the leading social media spaces that businesses can leverage to connect with existing and potential customers. With over 3 billion combined accounts, Instagram and TikTok are the most frequented platforms on the web, making … Read More