Expanding businesses have complex creative concerns. From the budding seed of a simple, yet beautiful logo, brands can quickly grow to need video, visual and written content to engage and connect with their audiences. And, when your business really hits, … Read More
Video
Why Well-Designed Creative Assets Are Essential to Your Business
While certain businesses are defined by their leaders or ideas, consumers generally recognize brands through their aesthetic features, rather than their commercial operations. In fact, recent studies into product design reveal that customers are more likely to choose aesthetically pleasing … Read More
The Virtues of Video
Video is the most potent medium your brand can use to convey your vision and values to consumers. In fact, 91% of today’s marketers are already using video content to boost their online presence and reel in engaged users (and … Read More
Reel Talk: The Ins and Outs of Editing Quick Clips For Instagram and TikTok
Instagram and TikTok are two of the leading social media spaces that businesses can leverage to connect with existing and potential customers. With over 3 billion combined accounts, Instagram and TikTok are the most frequented platforms on the web, making … Read More
Top 5 Low Cost Ways to Create Videos Without Having to Hire Coal Creative
Video content is dominating the internet, and the phenomenon isn’t new — video streaming accounted for 73% of internet traffic as far back as 2017, and the Cisco Video Networking Index predicts that this metric will increase to 82% by … Read More
For the Love of Brunch: Two Coal Interns Make a Video
This semester, Coal Creative continued the tradition of a video project to add to The Internship Chronicles collection. Our two interns, Alijah and Donald, created a video that highlighted something they both loved about the NEPA region — BRUNCH! Alijah … Read More
Video: From Vision to Views
Video is ubiquitous in our lives. We see it all day from the morning news to social media and cinematic blockbusters to family videos. Video is an important tool for marketers, thanks to its effectiveness. The medium is perfectly suited … Read More
Coal Creative Wins “Best of the Best” Video Production and Ad Agency Awards
We’ve been awarded “Best of the Best” awards for our video production, and for the overall ad agency category. Check out this article featuring some interviews with our team in the King’s College newspaper, The Crown! Read Article
Video Production Specialist
Overview Coal Creative is looking for someone to join our team as a contracted video production specialist! Core Responsibilities Work directly with the video team to assist in various parts of production and post-production including: Coordinates and arranges lighting, shooting … Read More
Ahoy! Osterhout Summer’s End Seafest Promotional Video
Ahoy! We collaborated with NEPA community staple The Osterhout Library to create a promotional video for their Summer’s End Seafest, an innovative fundraising event that keeps social distancing in mind while still providing an incredible and fun experience for library … Read More