Expanding businesses have complex creative concerns. From the budding seed of a simple, yet beautiful logo, brands can quickly grow to need video, visual and written content to engage and connect with their audiences. And, when your business really hits, … Read More
Social Media
Leveraging Social Media to Optimize Your Customer Service
Utilizing social media to facilitate customer service is becoming increasingly commonplace. Learn why it’s important and some best practices with Coal Creative. … Read More
Reel Talk: The Ins and Outs of Editing Quick Clips For Instagram and TikTok
Instagram and TikTok are two of the leading social media spaces that businesses can leverage to connect with existing and potential customers. With over 3 billion combined accounts, Instagram and TikTok are the most frequented platforms on the web, making … Read More
Let’s Get Social
In 2022, the social media app market was valued at $49.09 billion, and an estimated 4.9 billion people use social media worldwide [1]. What does this mean for you and your brand? Your social media is valued, too—and it’s a … Read More
Does My Business in Northeastern Pennsylvania Need a Threads Account?
In early July 2023, Meta launched its much-anticipated rival to X’s (formerly Twitter’s) fast-scrolling, small snippet format: Threads. As expected, the microblogging app was an instant smash. Over 100 million users got in on the action in the first week … Read More
Getting Savvy with Socials: Which Platforms Should You Be On?
Today’s brands simply can’t avoid social media. Early 2023 predictions estimate that there will be 4.89 billion social media users worldwide by the end of the year.1 That said, customers are rarely spending their free time idling through shopping malls … Read More
Coal Creative’s Top 3 Quick and Dirty Tips for Posting Better Social Media Photos
When our collaborators ask for help improving their social media presence, we often focus on image quality and taking their photos, videos and graphics to the next level. Not to knock anyone, but just about everyone could use a little … Read More
Social Media Marketing Terms You Should Know
In the span of two decades social media went from websites that distracted teens to global corporations that became essential cogs in any marketing machine. Social media distracts everyone now, not just teenagers. For anyone who runs a business or … Read More
Inside Developing a Social Media Plan
There are around 7.9 billion people on earth, 325 million of which call the United States home. In the third quarter of 2021, Facebook reported roughly 2.9 billion monthly users. The company also reported 297 million monthly users in America … Read More
Top 5 Benefits of Social Media for Small Businesses
Owning a small business can be both incredibly rewarding and overwhelming at times. Whether you own a restaurant, boutique, or Etsy shop, establishing a strong online presence is essential to getting the word out about your business. Northeastern Pennsylvania is … Read More