If you’re looking to improve your Instagram reach, you should know how to use every type of content Instagram offers — including Reels, single posts, carousels, stories, and even interactive features like polls and Q&As. A well-rounded content strategy ensures … Read More
Social Media
How to Size Your Posts for Instagram’s New Layout
It’s that time of year again! We’re all getting a new Instagram layout change and, this time around, developers set their sights on our feed and grid layout aspect ratios. In the past, pictures appeared on your profile’s feed with … Read More
Navigating Social Media Messaging
Consider for a moment that 90% of the world’s 5 billion social media users follow brands and businesses [1]. Likewise, 76% have purchased at least one item they’ve seen on their feeds. Evidently, people enjoy interacting with brands and discovering … Read More
A Guide to Social Media Image and Video Sizing in 2024
Over 90% of internet users want to see more video content from their favorite brands. Additionally, two-thirds of consumers prefer learning about new products and services via short-form videos, rather than text and other mediums [1]. Consumers don’t just crave … Read More
The Bountiful Benefits of Keeping Coal on Retainer
Expanding businesses have complex creative concerns. From the budding seed of a simple, yet beautiful logo, brands can quickly grow to need video, visual and written content to engage and connect with their audiences. And, when your business really hits, … Read More
Leveraging Social Media to Optimize Your Customer Service
Utilizing social media to facilitate customer service is becoming increasingly commonplace. Learn why it’s important and some best practices with Coal Creative. … Read More
Why Well-Designed Creative Assets Are Essential to Your Business
While certain businesses are defined by their leaders or ideas, consumers generally recognize brands through their aesthetic features, rather than their commercial operations. In fact, recent studies into product design reveal that customers are more likely to choose aesthetically pleasing … Read More
Reel Talk: The Ins and Outs of Editing Quick Clips For Instagram and TikTok
Instagram and TikTok are two of the leading social media spaces that businesses can leverage to connect with existing and potential customers. With over 3 billion combined accounts, Instagram and TikTok are the most frequented platforms on the web, making … Read More
Let’s Get Social
In 2022, the social media app market was valued at $49.09 billion, and an estimated 4.9 billion people use social media worldwide [1]. What does this mean for you and your brand? Your social media is valued, too—and it’s a … Read More
Does My Business in Northeastern Pennsylvania Need a Threads Account?
In early July 2023, Meta launched its much-anticipated rival to X’s (formerly Twitter’s) fast-scrolling, small snippet format: Threads. As expected, the microblogging app was an instant smash. Over 100 million users got in on the action in the first week … Read More