Expanding businesses have complex creative concerns. From the budding seed of a simple, yet beautiful logo, brands can quickly grow to need video, visual and written content to engage and connect with their audiences. And, when your business really hits, … Read More
Author Archives: matt
Why Hire an Outside Marketing Team?
Coal Creative: A Collaborative Marketing Partner If you already have a strong team of social media wizzes, web design aficionados, and graphics gurus on staff, you might not see the benefit of working with an outside marketing agency. But even … Read More
Case Study: Penguins Goals Foundation
The Penguins Goals Foundation: Supporting Youth Sports, Education, and Communities Across Northeastern Pennsylvania The Penguins Goals Foundation is a Pennsylvania-based nonprofit and affiliate of the Wilkes-Barre/Scranton Penguins that’s committed to helping young families access sports, education, and necessities. Whether it’s … Read More
Leveraging Social Media to Optimize Your Customer Service
Utilizing social media to facilitate customer service is becoming increasingly commonplace. Learn why it’s important and some best practices with Coal Creative. … Read More
The Crucial Importance of Routine Website Maintenance
Routine website maintenance is crucial to keep your page functional and up-to-date. Read on to learn more about its importance and Coal’s maintenance services. … Read More
The Virtues of Video
Video is the most potent medium your brand can use to convey your vision and values to consumers. In fact, 91% of today’s marketers are already using video content to boost their online presence and reel in engaged users (and … Read More
A Letter From Holly K. Pilcavage, President & CEO — 2023 Recap
Transition. I can start this letter by telling you the total number of projects and campaigns we collaborated on this year, or talk to you about all of the important team building experiences we shared, or even touch upon the … Read More
Setting Your Sites on Success: How to Approach Building a Better Webpage
In the digital age, building a trustworthy, functional website is paramount to success for individuals, brands, and organizations. In fact, over three-quarters of consumers check out a company’s online presence before considering going into one of their real-life, brick-and-mortar stores … Read More
Designing Brands That Stick
Curating and cultivating your brand’s image is vital to its perception and popularity with consumers. Your brand’s image is its aura, encompassing everything from your logo to your omnichannel messaging. In the modern, interconnected world of online reviews and informed … Read More
Coal Creative Collaborates With Quantum Rehab to Produce Documentary
Quantum and Coal Creative team up to produce a documentary on the creation of Quantum Rehab’s new R-TRAK rear-wheel drive power base. Read Article