Let’s clear something up right away: marketing isn’t just selling. It’s not about flashy ads or shouting louder than the competition. And it’s definitely not just tossing content into the void and hoping something sticks.
At Coal Creative, we define marketing as something more thoughtful, more strategic.
Marketing is how you share what you do in a way that actually connects with the people you’re trying to reach.
It’s storytelling with purpose. It’s message, timing, audience, and medium all working together, not just to “get attention,” but to build trust and create results.
What Does Marketing Entail?
There are a lot of buzzwords people might sell to you about marketing, but we like to keep it simple: Marketing is the plan.
It’s the framework behind what you say, how you say it, and where it shows up.
That includes:
- Clarifying your goals
- Understanding your audience
- Deciding what platforms and formats make sense
- Crafting a message that’s worth someone’s time
- Executing consistently and adjusting based on results
In other words, if you’re doing “stuff” online without a plan behind it, you’re not marketing. You’re just posting.
Why Marketing Matters (Even If You’re Small, Busy, or Skeptical)
We’ve worked with clients of every size, from one-person teams to national companies, and here’s the thing we hear the most:
“We know we should be doing something with marketing, but we’re not sure what, or where to start.”
That’s a very normal place to be. But here’s why it matters: If you don’t tell your story, someone else will… or no one will.
Marketing gives structure to your communication. It helps people understand:
- Who you are
- What you offer
- Why it matters
And ideally, it does that before they need you, so that when the time comes, they already trust you.
Collaborate with Coal Creative to Optimize Your Marketing Efforts
Marketing is essential for getting your company’s name out there and connecting with potential clients. It’s also a complex process, however, and many organizations dedicate entire departments to their marketing efforts.
Whether you have an entire marketing division or you’re the sole member of an organization, Coal Creative can optimize your campaigns and put you on the path to greater returns. We’re an all-bases-covered creative collaborator that can help you set marketing goals, conduct research, construct assets, steer your campaigns, and much more.
Consult Coal for a proposal—we’ll simplify and optimize your marketing efforts right before your very eyes.
