our blog

18 Mar 2020

Why Company Culture is So Important and How to Improve Yours

Think about the best job you’ve ever had. What made it so great? Was it a supportive and inspiring boss, a flexible work schedule, or dynamic and fulfilling daily tasks? If somebody were to ask me my favorite things about working at Coal Creative, the culture that exists within our company would be at the top of my list.

At Coal Creative, we pride ourselves on maintaining a strong company culture that gives our team room to grow and become the best version of themselves. Each and every Coal Creative team member brings their own unique set of skills to the table, which has greatly impacted and shaped the heartfelt work we deliver to our clients on a daily basis. (Learn more about our awesome team here!).

Why is Company Culture Important?

I think it’s safe to say that most of us have, at some point, worked a monotonous job that left us little, if any, room to grow. When all you can think about is clocking out at the end of the day, you’re more likely to feel burnt out and less productive. A strong company culture is important mainly because employees are more likely to enjoy their time at work when they feel that they have a sense of purpose. Strong company culture can make employees look forward to going to work and make them feel like valued members of the team. Another reason why company culture is so important is that happy employees will likely put more time and care into their work, meaning better ROI on your team and satisfied clients. For any company looking to improve not only the work being produced in-house, but the overall attitude of the workplace, assessing and improving company culture can make a considerable difference.

How to Improve Your Company’s Culture

 

Be Transparent

Maintaining a sense of transparency within your company is one of the most important ways to improve culture in the workplace. One way you can do this is by having less closed-door meetings as often as possible, and instead including your employees in any news or information that could affect them. Including your team in important decisions within the company will make them feel like valuable players and assure them that their voices matter.

Invest in Your Employees

Fostering the professional development of your employees is not only beneficial to your team, but your company as a whole. Recognizing certain talents or skills in your employees and investing in further developing their strong points will give your team a competitive edge and boost the confidence of your staff. Letting your employees take relevant online training courses and attend educational seminars and retreats are just a couple of ways you can invest in your team and promote professional development within the workplace.

Liven Up the Office

Something as simple as bringing in a framed photo of a pet or loved one can really add a personal touch to an otherwise generic office space, so give your team the freedom to decorate their spaces to their liking. Plants, art, and other decorative pieces can make even the smallest of cubicles feel like home, and your employees will look forward to spending time at their desks. To take it up a notch, hold an office decorating contest with a small prize, such as free lunch or an extra vacation day.

Leave Work at Work

Having a healthy work-life balance is essential to the overall happiness and productivity of your team, so try not to take your work home with you. If an employee is going on vacation, allow them to fully check out and discourage them from checking emails and work-related messages during their time off. It can also be healthy to encourage your team to eat away from their desks, and instead create a designated area for employees to spend their breaks. Promoting a healthy work-life balance will not only be beneficial for your team, but for the overall productivity and function of your company as a whole.


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brianna