Why Hire an Outside Marketing Team?

Coal Creative: A Collaborative Marketing Partner

If you already have a strong team of social media wizzes, web design aficionados, and graphics gurus on staff, you might not see the benefit of working with an outside marketing agency.

But even if your internal team is already crushing your goals, you’re still an excellent candidate for a partnership. Why?

In short, working with creatives from outside your organization can give you a leg up in the competitive landscape. Let’s dive into what an outside marketing team could bring to the table for your brand—even if you already have creative staff.

Why Hire an Outside Marketing Firm?

If you already have an in-house marketing department, you may be wondering, “What could a creative agency collaboration possibly offer me?”

As it turns out, quite a lot.

Expand Your Reach

In the marketing world, more is more. In terms of sheer numbers, more marketers dedicated to your brand means:

  • More available human resources
  • More bases covered
  • More minds thinking up more ideas
  • More time to devote to new channels and projects

If you’re already meeting your marketing goals, you simply might not have the bandwidth to take on any new endeavors with your existing staff. But what happens when your goals become more ambitious? When you want to grow, you’ll need additional resources—more marketers with more time and more ideas.

When you bring in an outside creative team, you can expand your reach beyond your current limits.

Discover New Ideas

Let’s elaborate on a statement we made above: more marketers equals more ideas.

When you invest in outside collaboration, you won’t just produce more ideas—you’ll discover new ideas.

Let’s say your internal marketing team hasn’t changed much in recent years. If this is the case, two things are likely true for your business:

  1. You’re consistently meeting your marketing benchmarks—your team is performing well.
  2. You’ve fostered a healthy company culture that limits turnover—people want to stay.

These are immense achievements that should be celebrated. But every team can benefit from a fresh perspective, especially cohorts that have been working together for a long time. When you partner with an outside marketing team, external pros can offer out-of-the-box ideas, new tactics, or a fresh strategy.

Scale Up

Though the industry has changed drastically in the last few decades, some traditional marketing “rules” still ring true, especially in conversations about scale.

More human resources and new ideas are the two essential ingredients you need to scale—to strategically grow your marketing efforts, build relationships with more customers, and unlock more revenue.

Bringing an outside creative partner into the mix can help you scale your marketing campaigns efficiently. While you can certainly scale your internal team, this takes:

  • Time – Adding a new marketer to your team (especially if your department is well-established) is time-consuming. Time invested in the interview process and trial period might be well spent if your new hire is the perfect fit for your company’s culture and goals. But if a new internal teammate doesn’t cut the mustard, you’re back to square one.
  • Resources – Adding a new team member to any department will impact your overhead costs, and it might take time for investments in training and onboarding to translate to improved marketing performance.

Although vetting external creative agencies also requires time (and certainly isn’t free), partnering with a digital marketing agency is likely to be more efficient for your brand than internal hiring:

  • You’ll see results more quickly since outside marketers can hit the ground running—no training is required.
  • When you invest in an external creative team, you’re only paying for marketing efforts—not adding to your overhead costs.

Which Services Should You Outsource?

Even with all of the above benefits in mind, you may still be wondering, “What could an outside creative team actually do for me in terms of marketing-related tasks?”

We’re so glad you asked.

Depending on your internal team’s skill set, you might consider collaborating with an outside team on:

  • Social media – In social media marketing, scale is the name of the game. If you have a small team or limited access to automation tech, you might be missing out on crucial channels, as well as the positive impact that comes from regular posting and targeted social media campaigns. Fortunately, outside marketers can help with both.
  • Web design – Web design requires specialized expertise. And, if you need a website overhaul, it simply might not make sense to hire a full-time, specialized staffer to tackle one project. External web design teams really shine in cases like these: once your website is done, you can close out your contract or move on to another marketing project.
  • Print design – Like web design, print design is a niche skill in today’s marketing landscape. Depending on your priorities, you might not be maximizing your opportunities to capitalize on print media—and despite the rise of digital media, print media is considered more credible by most consumers [1]. An outside creative consultant can help uncover these opportunities and produce high-performing assets.
  • Video production – Video production is another aspect of marketing that requires specialized skills (like camera operation and editing) and high-quality equipment (which can cost a pretty penny). Instead of investing time and ample resources to purchase equipment and make video content yourself, consider turning to an expert—a digital marketing team that’s already proficient and efficient.

Coal Creative: A Teammate You Can Count On

When it’s time to partner with an outside digital marketing team to supplement your internal resources, turn to Coal Creative. Regardless of whether you’re looking for help with social media, web design, print design, or video production, our team brings fresh ideas, keen eyes, and unrivaled dedication to every project.

We’re also able to meet and brainstorm with sole representatives or full teams. In either case, we take the time to get to know your company so that projects reflect and uphold your quality standards.

If you’re ready to partner with a powerhouse digital marketing team in NEPA, check out our full slate of services and drop us a line.


[1] S. Emrich, “The Importance of Print Media and How It Can Benefit Your Brand,” Entrepreneur. June 6, 2022. [Online]. Available: https://www.entrepreneur.com/growing-a-business/the-importance-of-print-media-and-how-it-can-benefit-your/426749. [Accessed October 12, 2023].

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