Consider for a moment that 90% of the world’s 5 billion social media users follow brands and businesses [1]. Likewise, 76% have purchased at least one item they’ve seen on their feeds. Evidently, people enjoy interacting with brands and discovering … Read More
Author Archives: matt
Print Designs That Can Elevate Your Marketing
Print advertising is as powerful as it’s ever been! Learn key tactics for designing business cards, mailers, and more with this guide from Coal Creative. … Read More
Should Community Involvement Be A Part Of My Company’s Marketing Strategy?
According to recent studies, 71% of consumers believe in the importance of supporting socially responsible brands [1]. From donating to internationally recognized charities to using eco-conscious packaging and more, there are plenty of different ways to signal your brand’s commitment … Read More
A Guide to Social Media Image and Video Sizing in 2024
Over 90% of internet users want to see more video content from their favorite brands. Additionally, two-thirds of consumers prefer learning about new products and services via short-form videos, rather than text and other mediums [1]. Consumers don’t just crave … Read More
Cybersecurity and the Need for Website Maintenance
Cyber-attacks are on the rise and your website could be a target. Practice routine website maintenance with these tips from Coal to minimize your risk of hacks. … Read More
Introducing Our New Website
A website is the creative heart of every brand—a cozy living room, a command center, and a shrine to a company’s biggest and best ideas. While our previous website served us well, we’ve penned many new chapters in the Coal … Read More
The Bountiful Benefits of Keeping Coal on Retainer
Expanding businesses have complex creative concerns. From the budding seed of a simple, yet beautiful logo, brands can quickly grow to need video, visual and written content to engage and connect with their audiences. And, when your business really hits, … Read More
Why Hire an Outside Marketing Team?
Coal Creative: A Collaborative Marketing Partner If you already have a strong team of social media wizzes, web design aficionados, and graphics gurus on staff, you might not see the benefit of working with an outside marketing agency. But even … Read More
Case Study: Penguins Goals Foundation
The Penguins Goals Foundation: Supporting Youth Sports, Education, and Communities Across Northeastern Pennsylvania The Penguins Goals Foundation is a Pennsylvania-based nonprofit and affiliate of the Wilkes-Barre/Scranton Penguins that’s committed to helping young families access sports, education, and necessities. Whether it’s … Read More
Leveraging Social Media to Optimize Your Customer Service
Utilizing social media to facilitate customer service is becoming increasingly commonplace. Learn why it’s important and some best practices with Coal Creative. … Read More