Coal Creative: A Collaborative Marketing Partner If you already have a strong team of social media wizzes, web design aficionados, and graphics gurus on staff, you might not see the benefit of working with an outside marketing agency. But even … Read More
Author Archives: matt
Case Study: Penguins Goals Foundation
The Penguins Goals Foundation: Supporting Youth Sports, Education, and Communities Across Northeastern Pennsylvania The Penguins Goals Foundation is a Pennsylvania-based nonprofit and affiliate of the Wilkes-Barre/Scranton Penguins that’s committed to helping young families access sports, education, and necessities. Whether it’s … Read More
Leveraging Social Media to Optimize Your Customer Service
Utilizing social media to facilitate customer service is becoming increasingly commonplace. Learn why it’s important and some best practices with Coal Creative. … Read More
The Crucial Importance of Routine Website Maintenance
Routine website maintenance is crucial to keep your page functional and up-to-date. Read on to learn more about its importance and Coal’s maintenance services. … Read More
Why Well-Designed Creative Assets Are Essential to Your Business
While certain businesses are defined by their leaders or ideas, consumers generally recognize brands through their aesthetic features, rather than their commercial operations. In fact, recent studies into product design reveal that customers are more likely to choose aesthetically pleasing … Read More
Elevating The Essentials: Trust Coal for Your Brand’s Traditional Design Needs
Although many modern brands tend to focus their marketing efforts solely on digital campaigns, forgoing physical mediums means missing key opportunities to connect with consumers. Traditional marketing mediums such as print ads, posters and pamphlets are tangible, trustworthy sources that … Read More
The Virtues of Video
Video is the most potent medium your brand can use to convey your vision and values to consumers. In fact, 91% of today’s marketers are already using video content to boost their online presence and reel in engaged users (and … Read More
A Letter From Holly K. Pilcavage, President & CEO — 2023 Recap
Transition. I can start this letter by telling you the total number of projects and campaigns we collaborated on this year, or talk to you about all of the important team building experiences we shared, or even touch upon the … Read More
Setting Your Sites on Success: How to Approach Building a Better Webpage
In the digital age, building a trustworthy, functional website is paramount to success for individuals, brands, and organizations. In fact, over three-quarters of consumers check out a company’s online presence before considering going into one of their real-life, brick-and-mortar stores … Read More
Designing Brands That Stick
Curating and cultivating your brand’s image is vital to its perception and popularity with consumers. Your brand’s image is its aura, encompassing everything from your logo to your omnichannel messaging. In the modern, interconnected world of online reviews and informed … Read More