From your logo design to your social media posts and so much more, your business’s content is how you speak to your audience, win over new customers, and express your company’s character. That’s why, as a creative agency, we put a keen focus on content creation. We believe every platform, occasion, and industry deserves catered content to match its medium, market, and message.
And at the heart of this belief lies our content team.
Our content crew puts the creative in creative agency. Together, they’re responsible for distilling diamonds out of Coal. Get to know them—and their approach to content design—below.
Meet the Content Dream Team
They say it takes a village to raise a child. In much the same way, it takes a team to craft captivating content for your brand. That’s why Coal doesn’t just boast one designated content creator, but a squad comprised of four diversely talented individuals, including:
- Lead Web Developer and Lead Designer Matt Simoncavage
- Content Director Samantha Buchernatale
- Campaign Manager Jesse Macko
- Design Specialist Mia Cundro
This core crew handles the meat and potatoes of our content creation. Their projects range from written work to social media management but in their own words, they usually deal with:
- Designing traditional projects like logos, print materials, and direct mailers
- Brainstorming campaign ideas
- Writing content like blogs, website copy, social media posts, newsletters, and even simpler, smaller projects like single headlines or slogans
- Creating assets for videos, social media, and more
- Designing banners, billboards, and other more overt advertising mediums
In essence, our team dreams up and designs the visual and written content brands need to tell their stories. Content is your narrative, and who you choose to write it makes all the difference.
That said, why should you go with Coal Creative over other authors?
Coal Creative Has an Eye for Design and the Determination to Satisfy
One of the unique advantages of partnering with Coal is the content crew themselves. They’re the committed personnel working on the custom campaigns and personalized projects that drive our collaborators’ success—and they’ve been doing so for years.
Perhaps the most evident reason to choose the Coal team for your content creation is their history of stunning designs and unparalleled experience. Matt puts it best by saying:
“As a full-service agency made up of so many talented creatives with years and years of combined experience, we can handle every step of your project with passion and knowledge to ensure you believe in the end result as much as we do.”
Our crew hasn’t just seen and done it all, however. Their experiences have likewise driven them to approach their projects with more:
- Effort – As Jesse puts it, “Our team truly puts everything they have into every project. From our operations team to our content, web, and video teams, we’re a cohesive unit that wants to see their business/project succeed.”
- Zeal – We wholly commit ourselves to each and every job. As Samantha says about our dedication: “Our whole team throws passion and creativity into everything we do. We hear criticism and build off of it constructively. Our partnerships are true collaborations. We take the time to get to know you and your business so we fully understand what strategies could work best for each individual case.”
- Commitment to collaborators and community – Our collaborators and the Northeast Pennsylvania (NEPA) community at large are sources of inspiration.
- Humanity – AI is everywhere these days, filling feeds with generic posts, cookie-cutter logos, and templated designs. At Coal Creative, we do things differently. While we responsibly use AI as a tool when it makes sense, our real strength lies in the human touch we bring to every project. Our team of creative professionals collaborates closely with clients to craft meaningful, one-of-a-kind work that builds real connection. When it comes to storytelling and design, people still make the biggest impact.
Ultimately, when you collaborate with Coal Creative, you gain access to committed and caring content creators who are highly skilled in cutting-edge design. Don’t leave your content up to chance—partner with the best to connect with more customers and elevate your brand.
Coal Creative: Crafting Content That Tells Your Story, As You See It
There’s so much more we could mention about Coal’s content team. We could discuss how several of their favorite projects have been in collaboration with The Pennsylvania Horse Racing Association or share how they dream of working on an animal- or brewery-related campaign.
But at the end of the day, what matters most is that each content journey with Coal is unique. As Samantha so accurately states: “Strategies are not one-size-fits-all, so we make sure that we gather all of the information at hand and hear their stories. Then, we can build from there.”
Are you ready to start your journey? Request a proposal to start building a better brand story with Coal.