Have you ever gotten that random notification that someone has sent you a request to join a Facebook group? Well… today we’re going to tell you why you might want to take a moment to see what those groups are all about.

Why you should check out Facebook & LinkedIn Groups

Today’s tip is based around the opportunities that exist outside of your typical profile and fanpages. Did you know that getting involved with groups on Facebook and LinkedIn are simple ways for you to connect with people with common interests? These sites are wonderful tools to use when searching for online groups or communities near you and also a great way to connect with people who might need your services outside your area.

A common mistake people make when joining a group is that they just use it to try selling something immediately on the other users in the group. Don’t do this because you’ll just end up frustrating yourself. Once you find yourself in a like-minded group with an audience that relates to your own brand, be sure to first introduce yourself and try to stay active with what other members are posting.

Take the time to share valuable information that other users in the group can benefit from and you’ll soon create relationships and connections that turn into sales, referral and possible partnerships for your business.