Poor audio quality distracts from the rest of your video. Learn to enhance sound during shooting and post-production with these tips from Coal Creative. … Read More
Creative Juice
Should Community Involvement Be A Part Of My Company’s Marketing Strategy?
According to recent studies, 71% of consumers believe in the importance of supporting socially responsible brands [1]. From donating to internationally recognized charities to using eco-conscious packaging and more, there are plenty of different ways to signal your brand’s commitment … Read More
Cybersecurity and the Need for Website Maintenance
Cyber-attacks are on the rise and your website could be a target. Practice routine website maintenance with these tips from Coal to minimize your risk of hacks. … Read More
Why Hire an Outside Marketing Team?
Coal Creative: A Collaborative Marketing Partner If you already have a strong team of social media wizzes, web design aficionados, and graphics gurus on staff, you might not see the benefit of working with an outside marketing agency. But even … Read More
Leveraging Social Media to Optimize Your Customer Service
Utilizing social media to facilitate customer service is becoming increasingly commonplace. Learn why it’s important and some best practices with Coal Creative. … Read More
Why Well-Designed Creative Assets Are Essential to Your Business
While certain businesses are defined by their leaders or ideas, consumers generally recognize brands through their aesthetic features, rather than their commercial operations. In fact, recent studies into product design reveal that customers are more likely to choose aesthetically pleasing … Read More
Setting Your Sites on Success: How to Approach Building a Better Webpage
In the digital age, building a trustworthy, functional website is paramount to success for individuals, brands, and organizations. In fact, over three-quarters of consumers check out a company’s online presence before considering going into one of their real-life, brick-and-mortar stores … Read More
Reel Talk: The Ins and Outs of Editing Quick Clips For Instagram and TikTok
Instagram and TikTok are two of the leading social media spaces that businesses can leverage to connect with existing and potential customers. With over 3 billion combined accounts, Instagram and TikTok are the most frequented platforms on the web, making … Read More
No Staff Shall Be Sidelined: How to Make an Intern’s Time at Your Company a Transformative Experience
Here at Coal, we’re in the habit of taking on bright, fresh minds to add to our recurring roster of imaginative all-stars. Every year or so, we scour the lecture halls and libraries of Pennsylvania’s prestigious postsecondary institutions to secure … Read More
Does My Business in Northeastern Pennsylvania Need a Threads Account?
In early July 2023, Meta launched its much-anticipated rival to X’s (formerly Twitter’s) fast-scrolling, small snippet format: Threads. As expected, the microblogging app was an instant smash. Over 100 million users got in on the action in the first week … Read More