Why Hire an Outside Marketing Team?

Why Hire an Outside Marketing Team?

Coal Creative: A Collaborative Marketing Partner If you already have a strong team of social media wizzes, web design aficionados, and graphics gurus on staff, you might not see the benefit of working with an outside marketing agency. But even … Read More

Creative Juice VOL17

No Staff Shall Be Sidelined: How to Make an Intern’s Time at Your Company a Transformative Experience

Here at Coal, we’re in the habit of taking on bright, fresh minds to add to our recurring roster of imaginative all-stars. Every year or so, we scour the lecture halls and libraries of Pennsylvania’s prestigious postsecondary institutions to secure … Read More

Coal Creative - Does My Business in Northeastern Pennsylvania Need a Threads Account?

Does My Business in Northeastern Pennsylvania Need a Threads Account?

In early July 2023, Meta launched its much-anticipated rival to X’s (formerly Twitter’s) fast-scrolling, small snippet format: Threads. As expected, the microblogging app was an instant smash. Over 100 million users got in on the action in the first week … Read More

Amplify Your Aesthetics With These Do’s and Don’ts from Coal’s Designers

Amplify Your Aesthetics With These Do’s and Don’ts from Coal’s Designers

In the heart of Brooklyn, there’s a museum dedicated to the poorly executed ideas, the designs that make people squint and tilt their head, and the overhyped products that never shined. It’s the Museum of Failure, and design plays a … Read More

The Coal Crew’s Tips For Cultivating an Authentic Company Culture

The Coal Crew’s Tips For Cultivating an Authentic Company Culture

Cultivating an authentic company culture can benefit your business in many ways. Most notably, it can ensure that your top talent remains loyal and invested for the long haul. After all, 71% of employees say they would start looking for … Read More

Coal Creative - How to set up your WFH space (work from home)

Work Sweet Work: How To Optimize Your Work-From-Home Space

The modern workspace is evolving. Workers are fleeing fluorescent overhead lighting, open floor plans and bumbling water cooler conversations for the comfort of at-home pajama pants and the sweet, sweet nothings of their own lo-fi Spotify playlist. And who needs … Read More

The Art of the Creative Sales Pitch

The Art of the Creative Sales Pitch

From elevator pitches to suit-and-tie presentations (complete with visual aids), sales pitches are part and parcel of getting your product in front of clients.  But there are certainly secret ingredients to the perfect sales pitch — whether you’re persuading peckish … Read More

Getting Savvy with Socials: Which Platforms Should You Be On?

Getting Savvy with Socials: Which Platforms Should You Be On?

Today’s brands simply can’t avoid social media. Early 2023 predictions estimate that there will be 4.89 billion social media users worldwide by the end of the year.1 That said, customers are rarely spending their free time idling through shopping malls … Read More

Creative Juice Vol. 10 - Top 5 Low Cost Ways to Create Videos Without Having to Hire Coal Creative

Top 5 Low Cost Ways to Create Videos Without Having to Hire Coal Creative

Video content is dominating the internet, and the phenomenon isn’t new — video streaming accounted for 73% of internet traffic as far back as 2017, and the Cisco Video Networking Index predicts that this metric will increase to 82% by … Read More

Creative Juice Vol. 9 - Beginner’s Guide To DIY Website Building

Beginner’s Guide To DIY Website Building

In 2022, building a new website has a lot in common with renovating your kitchen. You can do it yourself with kits, time and a ton of YouTube videos, or you can pay professionals to do it for you. Let’s … Read More