Cultivating an authentic company culture can benefit your business in many ways. Most notably, it can ensure that your top talent remains loyal and invested for the long haul. After all, 71% of employees say they would start looking for … Read More
Creative Juice
Work Sweet Work: How To Optimize Your Work-From-Home Space
The modern workspace is evolving. Workers are fleeing fluorescent overhead lighting, open floor plans and bumbling water cooler conversations for the comfort of at-home pajama pants and the sweet, sweet nothings of their own lo-fi Spotify playlist. And who needs … Read More
The Art of the Creative Sales Pitch
From elevator pitches to suit-and-tie presentations (complete with visual aids), sales pitches are part and parcel of getting your product in front of clients. But there are certainly secret ingredients to the perfect sales pitch — whether you’re persuading peckish … Read More
Getting Savvy with Socials: Which Platforms Should You Be On?
Today’s brands simply can’t avoid social media. Early 2023 predictions estimate that there will be 4.89 billion social media users worldwide by the end of the year.1 That said, customers are rarely spending their free time idling through shopping malls … Read More
Top 5 Low Cost Ways to Create Videos Without Having to Hire Coal Creative
Video content is dominating the internet, and the phenomenon isn’t new — video streaming accounted for 73% of internet traffic as far back as 2017, and the Cisco Video Networking Index predicts that this metric will increase to 82% by … Read More
Beginner’s Guide To DIY Website Building
In 2022, building a new website has a lot in common with renovating your kitchen. You can do it yourself with kits, time and a ton of YouTube videos, or you can pay professionals to do it for you. Let’s … Read More
How to stay ahead of your tasks
The unofficial guide from Coal Creative’s most organized team members How many tasks would you say someone like Coal Creative Content Director Samantha Bucher has in queue? A dozen? Maybe 20? The answer might shock you. Before sitting down to … Read More
Coal Creative’s Top 3 Quick and Dirty Tips for Posting Better Social Media Photos
When our collaborators ask for help improving their social media presence, we often focus on image quality and taking their photos, videos and graphics to the next level. Not to knock anyone, but just about everyone could use a little … Read More
The Art of the News Release
A news release is a simple document with a big job. It’s a common format sent by businesses, organizations and prominent individuals to media outlets from small weekly papers to national news networks. The objective of a news release is … Read More
Our Favorite Tools for Marketers
Marketing is a dynamic combination of art and science. There is the creative side and the technical side. The best marketers combine both. At Coal Creative, we take advantage of several programs and apps that make our work a little … Read More