People say a picture is worth 1000 words which is probably why Instagram generates about 120 times more engagement per follow compared to Twitter alone. If you’re not on Instagram yet, here’s why we highly recommend creating an account today.

The Benefits of using Instagram for Business

Today’s tip is about the benefits of using Instagram for your business! Unlike Facebook, Instagram isn’t flooded with crazy posts and articles. Since Instagram is used for photos and short videos, your business can take advantage of this by posting a variety of content showcasing teasers, new products, behind the scenes photos, events, and more! Here’s something you might not have even thought of that can benefit your business: You can search for posts that your customers have uploaded through the use of brand-specific hashtags and you can even find their posts if they checked into your location when uploading their photos or videos. I don’t know about you, but to me that sounds like free advertising!