Social Media isn’t always about you or your brand. Sometimes it’s about giving credit to other people or businesses that helped your business get to where it is. Today, we’re going to talk about the importance of cross-promotion.

Remember to put “being social” into your Social Media efforts

Today I’d like to talk about the advantages of that, as people, we love to receive recognition, even if we don’t realize or want to admit it. When you see something relatable and current to your own business, try sharing or reposting it and be sure to give credit when credit is due by tagging the person, business, or organization that you are sharing it from.

This technique helps to build brand loyalty and trust since people will see that you are willing to recognize and share other quality information or work – which in turn showcases yourself as even more of an expert within your field and brand.