Wow! What a Month | January 2022

We kicked off 2022 with a bang! January included a big promotion, the return of the Masked Wrestler and a virtual NEPA Creative Meetup. There’s no time to waste. Wow! What a month!


Sam O’Connell Named Chief Creative Officer

Sam O’Connell has earned the distinction of being Coal Creative’s first-ever Chief Creative Officer. Sam, who most recently served as our Creative Director, has been a driving force at Coal Creative for more than five years.

“As a creative agency, we needed someone in this role to bring together all of our departments under one cohesive creative vision, ” said Coal CEO Holly K. Pilcavage. “Sam understands where the industry is headed and knows how to turn brilliant concepts into campaigns that work.”

Learn more about Sam and his new role in this video.


Stevie Award Ceremony

As we mentioned back when the winners were announced, Coal Creative President and CEO Holly K. Pilcavage won a Silver Stevie at the 18th annual Stevie Awards for Women in Business. The “Maverick of the Year” award really captures Holly’s commitment to making things better than when she found them. 

Watch Holly accept her award here.


Masked Wrestler Premiere 

The Masked Wrestler Season 2 premiered on January 26. The popular independent wrestling show — created by Independent Wrestling TV and produced by Coal Creative — has six episodes planned. New episodes air Wednesdays at 7 PM ET. on IWTV. 

The first episode is available on YouTube.


Leadership Northeast Update

Leadership Northeast held its “Making Your Voice Heard: Communication/Media Program” at the beginning of January. The event was virtual because of the rise of COVID cases in the area. Operations & Business Development Camaryn Lokuta was one of the class members who joined online.

“We met with many members of the media who had a ton of great advice,” said Camaryn. “We learned about TV, newspaper and radio advertising.”


NEPA Creative Hosts Meetup with Etruscan Press

NEPA Creative — co-founded by Holly K. Pilcavage and Sam O’Connell — held its first workshop with the Wilkes University-based Etruscan Press on January 25. The Zoom-based meetup included a reading and in-depth Q&A with Dr. Phil Brady, an author and the Executive Director of the Etruscan Press.

“Just learning about the publisher right here in Wilkes-Barre was inspiring and exciting enough — But when Phil read a selection from his novel “To Banquet with the Ethiopians: A Memoir of Life Before the Alphabet” it was the icing on the cake,” Sam said.


Coal Milestones and Birthdays

January is a big month a Coal, especially when it comes to work anniversaries. 

First, on January 5, we celebrated Jon O’Connell’s birthday. Jon is our Director of Strategic Communication. 

On January 14, Samantha Bucher marked her third anniversary at Coal Creative. Matt Simoncavage, Lead Web Developer, Lead Designer and first employee, celebrated six years on the job on January 15. Web Developer Travis Antoniello also marked his third year at Coal on January 18. Thanks for the years of dedication and good memories, gang. 


Thanks for tuning in! Please remember to stay… Coal. 

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