In 2022, the social media app market was valued at $49.09 billion, and an estimated 4.9 billion people use social media worldwide [1]. What does this mean for you and your brand? Your social media is valued, too—and it’s a valuable asset to your brand. With such a significant market value and a vast user […]
Here at Coal, we’re in the habit of taking on bright, fresh minds to add to our recurring roster of imaginative all-stars. Every year or so, we scour the lecture halls and libraries of Pennsylvania’s prestigious postsecondary institutions to secure interns to spice up the current creative concoction we have brewing. Interns bring cutting-edge ideas […]
Cultivating an authentic company culture can benefit your business in many ways. Most notably, it can ensure that your top talent remains loyal and invested for the long haul. After all, 71% of employees say they would start looking for new job opportunities if their company’s culture deteriorated [1]. To provide insights into the topic, […]
The modern workspace is evolving. Workers are fleeing fluorescent overhead lighting, open floor plans and bumbling water cooler conversations for the comfort of at-home pajama pants and the sweet, sweet nothings of their own lo-fi Spotify playlist. And who needs coworkers when you have fluffy assistants to keep you company? While no one will judge […]
From elevator pitches to suit-and-tie presentations (complete with visual aids), sales pitches are part and parcel of getting your product in front of clients. But there are certainly secret ingredients to the perfect sales pitch — whether you’re persuading peckish passersby to visit your food truck or convincing a room full of grocery execs to […]
Video content is dominating the internet, and the phenomenon isn’t new — video streaming accounted for 73% of internet traffic as far back as 2017, and the Cisco Video Networking Index predicts that this metric will increase to 82% by the end of 2022. But, statistics aside, consumers just like watching videos, so posting video […]
In 2022, building a new website has a lot in common with renovating your kitchen. You can do it yourself with kits, time and a ton of YouTube videos, or you can pay professionals to do it for you. Let’s assume for now that you want to do it yourself and start at the beginning. […]
The unofficial guide from Coal Creative’s most organized team members How many tasks would you say someone like Coal Creative Content Director Samantha Bucher has in queue? A dozen? Maybe 20? The answer might shock you. Before sitting down to write this one, we pulled a Big Brother move and checked her task list. She’s […]
A news release is a simple document with a big job. It’s a common format sent by businesses, organizations and prominent individuals to media outlets from small weekly papers to national news networks. The objective of a news release is to garner interest from your targeted media audience to share with their larger readership. At […]
Marketing is a dynamic combination of art and science. There is the creative side and the technical side. The best marketers combine both. At Coal Creative, we take advantage of several programs and apps that make our work a little bit easier. Here’s a little secret: just about anybody can access basic versions of the […]