Cultivating an authentic company culture can benefit your business in many ways. Most notably, it can ensure that your top talent remains loyal and invested for the long haul. After all, 71% of employees say they would start looking for … Read More
Strategy
Work Sweet Work: How To Optimize Your Work-From-Home Space
The modern workspace is evolving. Workers are fleeing fluorescent overhead lighting, open floor plans and bumbling water cooler conversations for the comfort of at-home pajama pants and the sweet, sweet nothings of their own lo-fi Spotify playlist. And who needs … Read More
The Art of the Creative Sales Pitch
From elevator pitches to suit-and-tie presentations (complete with visual aids), sales pitches are part and parcel of getting your product in front of clients. But there are certainly secret ingredients to the perfect sales pitch — whether you’re persuading peckish … Read More
How to stay ahead of your tasks
The unofficial guide from Coal Creative’s most organized team members How many tasks would you say someone like Coal Creative Content Director Samantha Bucher has in queue? A dozen? Maybe 20? The answer might shock you. Before sitting down to … Read More
The Art of the News Release
A news release is a simple document with a big job. It’s a common format sent by businesses, organizations and prominent individuals to media outlets from small weekly papers to national news networks. The objective of a news release is … Read More
Our Favorite Tools for Marketers
Marketing is a dynamic combination of art and science. There is the creative side and the technical side. The best marketers combine both. At Coal Creative, we take advantage of several programs and apps that make our work a little … Read More
Creating a Logo
A logo is your business’s first impression and lasting message. It’s your thumbprint, a simple identifying mark that contains an identity. It’s also the thing you’ll have on the wall, on your letterhead, on your t-shirts and on and on. … Read More
Social Media Marketing Terms You Should Know
In the span of two decades social media went from websites that distracted teens to global corporations that became essential cogs in any marketing machine. Social media distracts everyone now, not just teenagers. For anyone who runs a business or … Read More
Inside Developing a Social Media Plan
There are around 7.9 billion people on earth, 325 million of which call the United States home. In the third quarter of 2021, Facebook reported roughly 2.9 billion monthly users. The company also reported 297 million monthly users in America … Read More
Video: From Vision to Views
Video is ubiquitous in our lives. We see it all day from the morning news to social media and cinematic blockbusters to family videos. Video is an important tool for marketers, thanks to its effectiveness. The medium is perfectly suited … Read More