A news release is a simple document with a big job. It’s a common format sent by businesses, organizations and prominent individuals to media outlets from small weekly papers to national news networks. The objective of a news release is … Read More
Strategy
Our Favorite Tools for Marketers
Marketing is a dynamic combination of art and science. There is the creative side and the technical side. The best marketers combine both. At Coal Creative, we take advantage of several programs and apps that make our work a little … Read More
Creating a Logo
A logo is your business’s first impression and lasting message. It’s your thumbprint, a simple identifying mark that contains an identity. It’s also the thing you’ll have on the wall, on your letterhead, on your t-shirts and on and on. … Read More
Social Media Marketing Terms You Should Know
In the span of two decades social media went from websites that distracted teens to global corporations that became essential cogs in any marketing machine. Social media distracts everyone now, not just teenagers. For anyone who runs a business or … Read More
Inside Developing a Social Media Plan
There are around 7.9 billion people on earth, 325 million of which call the United States home. In the third quarter of 2021, Facebook reported roughly 2.9 billion monthly users. The company also reported 297 million monthly users in America … Read More
Video: From Vision to Views
Video is ubiquitous in our lives. We see it all day from the morning news to social media and cinematic blockbusters to family videos. Video is an important tool for marketers, thanks to its effectiveness. The medium is perfectly suited … Read More
Web Terms You Should Know
My favorite thing about the internet is that it’s always there for me. Any food, gadget or novelty horse mask I want is just a click away. YouTubers make it possible for me to be a chef, a mechanic and … Read More
Why Company Culture is So Important and How to Improve Yours
Think about the best job you’ve ever had. What made it so great? Was it a supportive and inspiring boss, a flexible work schedule, or dynamic and fulfilling daily tasks? If somebody were to ask me my favorite things about … Read More
Top 5 Benefits of Social Media for Small Businesses
Owning a small business can be both incredibly rewarding and overwhelming at times. Whether you own a restaurant, boutique, or Etsy shop, establishing a strong online presence is essential to getting the word out about your business. Northeastern Pennsylvania is … Read More
The Benefits of Starting an Internship Program for Your Company
At Coal Creative, we love our interns. Over the years, we have watched our interns blossom into confident, capable young adults and venture out into the world with the knowledge they gained during their time here. In fact, our Social … Read More