There are around 7.9 billion people on earth, 325 million of which call the United States home. In the third quarter of 2021, Facebook reported roughly 2.9 billion monthly users. The company also reported 297 million monthly users in America … Read More
Strategy
Video: From Vision to Views
Video is ubiquitous in our lives. We see it all day from the morning news to social media and cinematic blockbusters to family videos. Video is an important tool for marketers, thanks to its effectiveness. The medium is perfectly suited … Read More
Web Terms You Should Know
My favorite thing about the internet is that it’s always there for me. Any food, gadget or novelty horse mask I want is just a click away. YouTubers make it possible for me to be a chef, a mechanic and … Read More
Why Company Culture is So Important and How to Improve Yours
Think about the best job you’ve ever had. What made it so great? Was it a supportive and inspiring boss, a flexible work schedule, or dynamic and fulfilling daily tasks? If somebody were to ask me my favorite things about … Read More
Top 5 Benefits of Social Media for Small Businesses
Owning a small business can be both incredibly rewarding and overwhelming at times. Whether you own a restaurant, boutique, or Etsy shop, establishing a strong online presence is essential to getting the word out about your business. Northeastern Pennsylvania is … Read More
The Benefits of Starting an Internship Program for Your Company
At Coal Creative, we love our interns. Over the years, we have watched our interns blossom into confident, capable young adults and venture out into the world with the knowledge they gained during their time here. In fact, our Social … Read More
The Fuel Behind our Creative Direction
Samuel O’Connell, our Creative Director, has had a very non-traditional trajectory here at Coal Creative. He was first invited to complete a one-off video project based on a recommendation of our first employee Matt, who he has a 10+ year … Read More
The Fuel Behind Coal Creative’s Social Media Team
At Coal Creative, our newest team is the Social Media team. While we have always offered social media services to our clients, It wasn’t until the addition of Samantha, our Social Media & Design Specialist and Brianna, the Social Media … Read More
The Fuel Behind Coal Creative’s Web Design and Development Team
Coal Creative was initially formed as an opportunity to freelance the design and development of Websites here in Wilkes-Barre, PA. Through collaborations with the Wilkes Barre Chamber of Commerce and other notable local businesses, opportunities continued to arise. This led … Read More
The Fuel Behind Coal Creative’s Videos
Believe it or not, our video department (or the “Video Bois” as they like to call themselves internally) did not exist a little over three years ago. Our Creative Director, Samuel O’Connell, joined Coal Creative as a freelancer to help … Read More