The unofficial guide from Coal Creative’s most organized team members How many tasks would you say someone like Coal Creative Content Director Samantha Bucher has in queue? A dozen? Maybe 20? The answer might shock you. Before sitting down to write this one, we pulled a Big Brother move and checked her task list. She’s […]
When our collaborators ask for help improving their social media presence, we often focus on image quality and taking their photos, videos and graphics to the next level. Not to knock anyone, but just about everyone could use a little help making their images and videos better. Here’s the best part: it doesn’t take much […]
A news release is a simple document with a big job. It’s a common format sent by businesses, organizations and prominent individuals to media outlets from small weekly papers to national news networks. The objective of a news release is to garner interest from your targeted media audience to share with their larger readership. At […]
Marketing is a dynamic combination of art and science. There is the creative side and the technical side. The best marketers combine both. At Coal Creative, we take advantage of several programs and apps that make our work a little bit easier. Here’s a little secret: just about anybody can access basic versions of the […]
A logo is your business’s first impression and lasting message. It’s your thumbprint, a simple identifying mark that contains an identity. It’s also the thing you’ll have on the wall, on your letterhead, on your t-shirts and on and on. A company’s logo is the first line in its story. Telling a story is Coal […]
In the span of two decades social media went from websites that distracted teens to global corporations that became essential cogs in any marketing machine. Social media distracts everyone now, not just teenagers. For anyone who runs a business or works in marketing, social media is part of your toolkit. The uninitiated may get bogged […]
There are around 7.9 billion people on earth, 325 million of which call the United States home. In the third quarter of 2021, Facebook reported roughly 2.9 billion monthly users. The company also reported 297 million monthly users in America over the course of 2020. This means more than 90% of Americans log into Facebook […]
Video is ubiquitous in our lives. We see it all day from the morning news to social media and cinematic blockbusters to family videos. Video is an important tool for marketers, thanks to its effectiveness. The medium is perfectly suited for a documentary-style testimonial that introduces a business or a TV ad designed to close […]
My favorite thing about the internet is that it’s always there for me. Any food, gadget or novelty horse mask I want is just a click away. YouTubers make it possible for me to be a chef, a mechanic and a musician on the same day. The internet also makes it easy for me to […]
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