Over 90% of internet users want to see more video content from their favorite brands. Additionally, two-thirds of consumers prefer learning about new products and services via short-form videos, rather than text and other mediums [1]. Consumers don’t just crave … Read More
Author Archives: matt
Cybersecurity and the Need for Website Maintenance
Cyber-attacks are on the rise and your website could be a target. Practice routine website maintenance with these tips from Coal to minimize your risk of hacks. … Read More
Introducing Our New Website
A website is the creative heart of every brand—a cozy living room, a command center, and a shrine to a company’s biggest and best ideas. While our previous website served us well, we’ve penned many new chapters in the Coal … Read More
The Bountiful Benefits of Keeping Coal on Retainer
Expanding businesses have complex creative concerns. From the budding seed of a simple, yet beautiful logo, brands can quickly grow to need video, visual and written content to engage and connect with their audiences. And, when your business really hits, … Read More
Why Hire an Outside Marketing Team?
Coal Creative: A Collaborative Marketing Partner If you already have a strong team of social media wizzes, web design aficionados, and graphics gurus on staff, you might not see the benefit of working with an outside marketing agency. But even … Read More
Case Study: Penguins Goals Foundation
The Penguins Goals Foundation: Supporting Youth Sports, Education, and Communities Across Northeastern Pennsylvania The Penguins Goals Foundation is a Pennsylvania-based nonprofit and affiliate of the Wilkes-Barre/Scranton Penguins that’s committed to helping young families access sports, education, and necessities. Whether it’s … Read More
Leveraging Social Media to Optimize Your Customer Service
Utilizing social media to facilitate customer service is becoming increasingly commonplace. Learn why it’s important and some best practices with Coal Creative. … Read More
The Crucial Importance of Routine Website Maintenance
Routine website maintenance is crucial to keep your page functional and up-to-date. Read on to learn more about its importance and Coal’s maintenance services. … Read More
Why Well-Designed Creative Assets Are Essential to Your Business
While certain businesses are defined by their leaders or ideas, consumers generally recognize brands through their aesthetic features, rather than their commercial operations. In fact, recent studies into product design reveal that customers are more likely to choose aesthetically pleasing … Read More
Elevating The Essentials: Trust Coal for Your Brand’s Traditional Design Needs
Although many modern brands tend to focus their marketing efforts solely on digital campaigns, forgoing physical mediums means missing key opportunities to connect with consumers. Traditional marketing mediums such as print ads, posters and pamphlets are tangible, trustworthy sources that … Read More