The modern workspace is evolving. Workers are fleeing fluorescent overhead lighting, open floor plans and bumbling water cooler conversations for the comfort of at-home pajama pants and the sweet, sweet nothings of their own lo-fi Spotify playlist. And who needs … Read More
Author Archives: matt
The Art of the Creative Sales Pitch
From elevator pitches to suit-and-tie presentations (complete with visual aids), sales pitches are part and parcel of getting your product in front of clients. But there are certainly secret ingredients to the perfect sales pitch — whether you’re persuading peckish … Read More
Keeping Up With The Coal Crew | February 2023
Keeping Up with the Coal Crew: Monopoly Edition Ah, Monopoly! The classic childhood game that brought families and friends together only to summarily and systematically tear them apart. But don’t get us wrong, it’s riveting gameplay. Especially for those particularly … Read More
Getting Savvy with Socials: Which Platforms Should You Be On?
Today’s brands simply can’t avoid social media. Early 2023 predictions estimate that there will be 4.89 billion social media users worldwide by the end of the year.1 That said, customers are rarely spending their free time idling through shopping malls … Read More
Keeping Up With The Coal Crew | January 2023
2023: The Year of Sound Effects, Airbrushed Nails and Ignoring Venmo Requests For the January 2023 edition of KUWTCC, we asked our team to be trend meteorologists — to don their blue raincoats and baseball caps and forge into the … Read More
A Letter From Holly K. Pilcavage, President & CEO: 2022 Recap
With 2022 coming to an end, I’d like to take a few minutes to reflect with you all. As I thought about where to begin with this message, I admittedly struggled a bit. Then, I remembered our annual end-of-year team … Read More
Keeping Up with the Coal Crew (KUWTCC) December 2022
Coal Creative’s 2022 Highlight Reel Starbucks cups are red, Mariah Carey has returned to the airwaves and mini marshmallows are flying off the shelves. The holiday season is in full swing. The Coal Crew has a lot to celebrate. Our … Read More
CEO Holly K. Pilcavage Named in the 2022 Impact 50
Our President and CEO, Holly, was included in the list of people making Pennsylvania a better place. Read Article
Top 5 Low Cost Ways to Create Videos Without Having to Hire Coal Creative
Video content is dominating the internet, and the phenomenon isn’t new — video streaming accounted for 73% of internet traffic as far back as 2017, and the Cisco Video Networking Index predicts that this metric will increase to 82% by … Read More
CEO Holly K. Pilcavage Announced as Appalachian Leadership Institute Fellow
Our President and CEO, Holly, was selected as a member of the Appalachian Leadership Institute’s 2022-2023 class. Read Article